12 Best AI Tools for Digital Marketing in 2024 (Paid & Free)

Artificial intelligence has now marked its territory on marketing which has been a victory for various businesses. AI Tools for Digital Marketing are used to lessen the workload of business owners by performing automated decisions, enhancing communication with customers, optimizing multiple tasks, performing data analytics, etc. Here we have discussed the best free AI tools for digital marketing that you can explore.

AI Tools for Digital Marketing are one of the most viral trends of 2023 and 2024 that can also be utilized to provide instant customer support through Chatbots. These AI software allow business entities to develop personalized content which means you can efficiently write SEO-optimized blogs and articles to attract target audiences. These tools can be used by both small and big businesses depending on their budget.

Discover the top 10 AI tools for digital marketing in 2024, including both paid and free options. From AI content creation tools to AI SEO tools, these cutting-edge AI tools for digital marketing will revolutionize your digital marketing strategy.

Artificial intelligence (AI) in digital marketing is no longer a futuristic concept – it’s the present. Marketers are increasingly leveraging AI’s capabilities to automate tasks, personalize experiences, and gain valuable customer insights, ultimately driving superior campaign performance.

Ai is helping marketers to automate tasks, understand customers better, and craft winning campaigns. Here’s how:

• Data Detective: AI digs into massive amounts of data, uncovering hidden patterns that show what customers want. This means no more guesswork – just data-driven insights for smarter marketing choices.
• Efficiency Extraordinaire: Forget tedious tasks like scheduling posts or analyzing reports. AI handles those while you focus on the big picture – creative strategies and connecting with your audience.
• Personalization Pro: AI remembers what each customer likes, recommending products or suggesting content that resonates with them individually. It’s like having a personal shopper for every single visitor!

The result? More efficient marketing, happier customers, and a significant boost to your bottom line. AI isn’t here to replace you – it’s your 2024 marketing superpower, ready to help you achieve amazing things.

Here is a list of the top 10 paid and free AI Tools for Digital Marketing that will make your Digital Marketing game over the top:

Jasper AI

Jasper AI is an AI Tool for Digital Marketing that can read 10 percent of the internet. Jasper AI helps business entities to build up their brand with high-quality content. It uses NLP (Natural Language Processing) to offer a well-written piece of subject matter for your marketing strategy. It improves workflow efficiency by helping you write copies of emails, product descriptions, blogAI’s articles, etc. for your website and social media.

Jasper AI’s best Features:

• Helps enterprises in building brand and style guides.
• Automated project management reduces time and effort.
• Develops both art and written content with just a few words of command.

Jasper AI Price:

• Creator plan- $49/month
• Teams plan- $125/month
• Business plan- Customizable

• For current pricing, please visit the official website.

Jasper AI Pros:

• Simple to use due to the user-friendly interface.
• Generates various kinds of high-quality content.

Jasper AI Cons:

• A lot of human correction in the content generated.
• Over technical topics are produced in low quality.

Lexica Art

Lexica Art, developed by Stable Diffusion, is an innovative AI Tool for Digital Marketing that uses generative AI to convert a command into a picture. Type the image you want in the search bar and generate a logo or simply a picture for your website with this tool. You are provided with various customization options as well.

Lexica Art’s Best Features:

• Stable Diffusion creates realistic-looking images from text commands.
• Generates high-quality AI images.
• Can be used for copyright-free blog thumbnails.

Lexica Art Price:

• Free
• Starter plan- $10/ month
• Pro plan- $30/ month
• Max plan- $60/ month

• For current pricing, please visit the official website.

Lexica Art Pros:

• Easy to use and navigate.
• Provides various customizable options.

Lexica Art Cons:

• Does not produce accurate results all the time.
• It fails to produce images outside its database knowledge.

Grammarly

Grammarly is the best free AI Tool for Digital Marketing for any business enterprise. It is grammar and spelling as well as a pronunciation checker that makes sure that your content is well-structured and professional. It gets rid of all the blunders and mistakes made while forming content. Grammarly even can make your written content more concise and up to the mark.

Grammarly best features:

• Provides a plagiarism checker to avoid copyright.
• Offers real-time feedback.
• Makes the content more professional and precise.

Grammarly price:

• Free
• Premium- $12/month
• Business- $20/month

• For current pricing, please visit the official website.

Grammarly pros:

• Provides suggestions for text correction.
• The Rephrase tool helps in correcting sentences.

Grammarly cons:

• Too pricey for budget-tight enterprises.
• Sometimes it doesn’t spot grammar errors.

Seventh Sense

Seventh Sense is one of the best and most efficient AI tools for Digital Marketing that delivers your email at the right time to the right person. This allows businesses to interact with their clients more professionally and efficiently. Seventh Sense saves the time and effort of large companies that deliver thousands of emails every other day.

Seventh Sense’s best features:

• Provides features like Campaign analysis and planning.
• Sends emails at the scheduled time.
• Keeps track of competition with A/B testing.

Seventh Sense price:

• Basic – $149/month
• Standard – $399/month
• Pro – $999/month
• Enterprise- Customizable

• For current pricing, please visit the official website.

Seventh Sense pros:

• It is an effective email campaign AI tool.
• Staggered Send Features automatically deliver emails at scheduled times.

Seventh Sense cons:

• The outdated user interface is unappealing.
• The Marketo feature is not easy to use.

MarketMuse

MarketMuse is an AI Tool for Digital Marketing that helps to research, plan and create optimized blogs to improve ranking and visibility. MarkeMuse is an AI tool that helps its users in crafting long-format content like emails, articles, etc. It offers tools like content editors that help in building a well-organized brief for effective Digital Marketing.

MarketMuse best features:

• Provides ranking tracking through SERP.
• Keyword research helps in creating the perfect content without any worry.
• MarketMuse contains a list of tools that enhance digital marketing.

MarketMuse price:

• Free plan- $0
• Standard Plan- $149 monthly.
• Team Plan- $399 monthly.

• For current pricing, please visit the official website.

MarketMuse pros:

• MarketMuse provides a free or freemium version.
• Contains a FAQ list to resolve queries of users.

MarketMuse cons:

• Limited features in the free version.
• It does not provide link suggestions.

Surfer SEO

Surfer is an AI Tool for Digital Marketing to optimize online written content like blogs, articles, essays, etc. Surfer SEO is trusted by over 500 companies including FedX, Shopify and Square. It is quick and easy to use and is high-quality trackeThe contentffers facilities like audit and competition analysis.

Surfer SEO best Features:

• Content editor improves visibility status to enhance competition.
• Examines content of a single page with various ranking factors.
• Uses relevant keywords to boost content.

Surfer SEO price:

• Essential plan- $89 per month
• Scale- $129

• For current pricing, please visit the official website.

Surfer SEO pros:

• Surfer Seo is best for keyword analysis to optimize online content.
• Improves search engine visibility.

Surfer SEO cons:

• Apart from being costly, Surfer does not allow any free trial.
• It is more expensive than its competitors.

Frase

Frase is one of the leading AI tools for Digital Marketing to improve ranking in search engines. Search Engine Optimization is made easy with Frase which generates up-to-the-mark content with the help of accurateAI. It is one of the most accuThe main AI tools that offer Idea recommendations and data visualization.

Frase best features:

• AI writing tool produces high-quality content.
• The content editor edits content and removes all the blunders.
• It offers various optimization tools.

Frase price:

• Solo Plan- $14.99/month
• Basic Plan- $44.99/month
• Team Plan- $114.99/month

• For current pricing, please visit the official website.

Frase pros:

• Easy to use and optimize.
• It upgrades the content to give it a higher ranking in search results.

Frase cons:

• Few errors and blunders occur in the generated content.
• Lack of human touch.

SEMRush

SEO tool SEMRush is another good AI Tool for Digital Marketing to improve rankings which also works as a competition analyser used by businesses and agencies. Keyword research, audits for sites, and improved online visibility are some of the facilities it provides. This software is used by more than 10 million companies across the world.

SEMRush best features:

• Various SEO tools are provided by this AI software.
• The main focus is on keyword research that is easy to implement.
• A competitor analysis is also offered.

SEMRush price:

• Free plan available
• Pro Plan- $129.95 monthly.
• Guru Plan- $249.95 monthly
• Business Plan- $499.95 monthly

• For current pricing, please visit the official website.

SEMRush pros:

• Provides a free plan for budget-tight entities.
• Traces daily rankings through a daily tracker.

SEMRush cons:

• The free plan of this tool is very much limited.
• Complex to use and navigate.

Zapier

Zapier is an AI Tool for Digital Marketing that helps you to work with 5000+ apps to perform tasks like sending multiple emails at once at the scheduled time. Zapier automates campaign creation and customizes customer services. It helps in doing time and effort-consuming tasks like analyzing leads and data collection.

Zapier’s best features:

• Saves time and effort through automated tasks.
• Improves communication and integration.
• ReSEO-optimized tasks are performed effortlessly.

• For current pricing, please visit the official website.

Zapier price:

• Free
• Starter- $19.99/month
• Professional- $49/month
• Team- $399/month

Zapier pros:

• Reduces time and effort.
• Simple and easy to use and navigate.

Zapier cons:

• Limited features in the free version.
• It takes a lot of time to understand.

Writesonic

Writesonic is an exceptionally good AI Tool for Digital Marketing which helps you create professional and systematic posts and articles. Its ad campaign provides marketers with ads across social media platforms like Facebook and Google Ads. It has a quick and easy-to-use UI that attracts users. This AI tool allows you to create viral content that will build your professional personality.

Writesonic best features:

• Supports multiple languages for post-creation.
• AI article writers write articles and blog posts with a human touch.
• Suggests unique ideas in the provided theme.

Writesonic pricing:

• Free
• Paid plan- $20/month

• For current pricing, please visit the official website.

Writesonic pros:

• SEO-optimized blog and article generator.
• Easy to use UI.

Writesonic cons:

• It is a time taking software.
• No rephrasing tools are available.

Canva

Canva is another AI Tool for Digital Marketing that helps one to produce logos, and pictures with just one command in the chat box. This AI tool offers you various design templates for pictures and videos. It generates attractive pictures for your marketing campaigns that can give your contenders tough competition.

Canva’sCustomizable best features:

• Customizable design templates.
• Generates the most appropriate design templates.
• It has a user-friendly interface.

Canva price:

• Free
• Pro- $12.99/month

• For current pricing, please visit the official website.

Canva pros:

• Easy to use and user-friendly.
• A diverse range of design templates to choose from.

Canva cons:

• Needs an internet connection to function.
• Lack of export settings.

Synthesia

One of the best and most innovative AI tools for Digital Marketing is Synthesia which generates AI videos that are a game changer as the markets can now use this platform to create AI video explainers. Synthesia is budget-friendly and easy to use. It is fully customisable with diverse template options.

Synthesia’s best features:

• More than 60 professional templates arepersonalization available.
• Offers images, videos, music and even animations.
• AI script writers help to write a professional script.

Synthesia price:

• Starter- $22/month
• Creator- $67/month
• Enterprises- Customisable

• For current pricing, please visit the official website.

Synthesia pros:

• Can choose from a large range of AI Avatars.
• No need to invest in a camera, just write a script and this AI tool generates a marketing video.

Synthesia cons:

• The facial movements of the AI avatars often fail to sync with their speech.
• Lack of personalization results in less engagement rate.

These AI tools for Digital Marketing software collect, analyze and interpret real-time data to understand consumer patterns. AI algorithms suggest the best marketing strategies to its users after collecting the latest information like current trends in the market and social media. These software analyze what the competitors and their clients are upto for efficiency in production patterns.

They help in creating such pieces of content which are SEO optimized which means they include the trending keywords and phrases to attract more potential clients. This is how Artificial Intelligence is used in Digital Marketing.

The best AI Tool for Digital Marketing is Synthesia which helps in generating AI video content. This is one of the most advanced AI tool for digital marketing which consists of several design templates and allows for video editing.

Artificial intelligence in Digital Marketing is the new trend of 2024. AI is now saving time and efforts of the business enterprises so that they can focus on other important and complex tasks. Generative AI performs repetitive and complex tasks within seconds, effortlessly. Some of these paid and free AI Tools for Digital Marketing also provide free trials. Introduction of AI has proved to be a game changer in the Marketing field.

What is the best AI to use for marketing?

The best AI for marketing depends on specific needs; options include IBM Watson, Salesforce Einstein, and Google AI.

How to use AI tools for marketing?

To use AI tools for marketing, identify goals, choose suitable AI platforms, integrate data, analyze insights, and refine strategies iteratively.

What is AI marketing software?

AI marketing software enhances digital marketing through automated decision making.

What is the future of AI in digital marketing?

The future of AI in digital marketing is extremely bright and innovative.

Is AI replacing digital marketing?

AI can never replace digital marketing, instead it is enhancing and improving this field.