10 Best SEO Tools to Increase Website Traffic in 2024

Struggling to attract visitors to your website? You’re not alone. Statistics show that a staggering 93% of online experiences begin with a search engine. Search Engine Optimization (SEO) tools are designed to improve the ranking of your website in the search engine ranking pages (SERP). These SEO tools provide valuable SEO insights to your website and help you identify the best strategies to improve the website’s ranking.

If you want to rank your website in search engines, you need to improve the SEO of your website and these tools can help you with that. They offer us many features like traffic analysis, keyword research, SEO audits, rank tracking, backlink checker, content optimization, link building, and many more.

This article explores the top 10 SEO tools you’ll need to increase your website traffic in 2024. We’ll give you various categories of SEO tools, from keyword research powerhouses to technical SEO auditors and beyond.

SEO tools are specialized software applications designed to assist website owners and marketers in optimizing their websites for search engines. These tools provide a range of functionalities that help analyze website performance, identify areas for improvement, and implement strategies to enhance search engine ranking and visibility.

SEO tools function as powerful allies in attracting organic traffic to your website. Here’s how:

• Keyword Research: Uncover the most relevant keywords your target audience is searching for, allowing you to tailor your content and optimize website elements for better search engine discovery.
• On-Page Optimization: Identify areas for improvement within your website’s content and structure, ensuring it adheres to search engine best practices and resonates with user intent.
• Technical SEO Audits: Diagnose and rectify technical website issues that can hinder search engine crawling and indexing, leading to improved website health and crawlability.
• Competitor Analysis: Gain valuable insights into your competitor’s SEO strategies, allowing you to identify opportunities to outrank them for targeted keywords.
• Backlink Tracking: Monitor your website’s backlink profile, a crucial factor in search engine authority, and identify potential link-building opportunities to strengthen your website’s credibility.
• Rank Tracking: Track your website’s ranking for relevant keywords over time, enabling you to measure the effectiveness of your SEO efforts and make data-driven adjustments as needed.

SeoClarity is an enterprise-grade SEO platform offering comprehensive website audits, competitor analysis, keyword research, and rank tracking functionalities.

SeoClarity Features

• In-depth on-page optimization recommendations for maximizing search engine visibility.
• Competitor gap analysis to identify opportunities to outrank competitors.
• Automated rank tracking and reporting for monitoring SEO progress.

SeoClarity Pricing

• Starts at ~$499/month (custom plans available).

For current pricing, please visit the official website.

Surfer SEO is an AI-powered content optimization tool that helps create content aligned with top-ranking pages for your target keywords.

Surfer SEO Features

• AI-powered content suggestions based on high-performing content.
• Live content editor with on-page optimization recommendations.
• Competitor content analysis to understand winning strategies.

Surfer SEO Pricing

• Free plan with limited features, paid plans start at ~$49/month.

For current pricing, please visit the official website.

SEMrush is a comprehensive SEO toolkit encompassing keyword research, competitor analysis, backlink tracking, rank tracking, and on-page SEO audit capabilities.

SEMrush Features

• Extensive keyword research tools with search volume data and competition metrics.
• Backlink analysis to understand your website’s backlink profile and identify link-building opportunities.
• Position tracking to monitor keyword rankings and track SEO progress.

Surfer SEO Pricing

• Free plan with limited features, paid plans start at ~$119/month.

For current pricing, please visit the official website.

SEOptimizer is a user-friendly SEO platform that provides website audits, on-page optimization suggestions, and rank tracking functionalities.

SEOptimizer Features:

• Actionable on-page optimization recommendations to improve website ranking.
• Mobile-friendliness and technical SEO audit to identify website issues.
• Rank tracking for monitoring keyword performance and SEO progress.

SEOptimizer Pricing

• Free plan with limited features, paid plans start at ~$12.75/month.

For current pricing, please visit the official website.

Ahrefs is a popular SEO toolset known for its powerful backlink analysis features, keyword research capabilities, and rank tracking functionalities.

Ahrefs Features:

• Comprehensive backlink analysis to understand your website’s backlink profile and identify link-building opportunities.
• Extensive keyword research tools with search volume data, keyword difficulty, and click-through rate (CTR) estimates.
• Rank tracking to monitor website ranking for targeted keywords.

Ahrefs Pricing

• Free plan with limited features, paid plans start at ~$99/month.

For current pricing, please visit the official website.

Yoast SEO is a free WordPress plugin that provides basic on-page optimization suggestions, technical SEO audits, and readability checks for your website content.

Yoast SEO Features

• On-page optimization suggestions for focus keyword targeting and content structure.
• Technical SEO checks to identify basic website issues.
• Readability analysis to ensure clear and concise content.

Yoast SEO Pricing

• Free with a premium version offering additional features (price varies).

For current pricing, please visit the official website.

BuzzSumo is a content marketing and competitor research tool that helps identify high-performing content and influencers in your niche.

BuzzSumo Features

• Discover trending content topics and formats within your industry.
• Identify top-performing content for your target keywords.
• Analyze influencer reach and engagement for potential outreach opportunities.

BuzzSumo Pricing

• Free plan with limited features, paid plans start at ~$99/month.

For current pricing, please visit the official website.

AnswerThePublic is a free keyword research tool that helps uncover user search queries and long-tail keywords related to your target topic.

AnswerThePublic Features

• Generate a visual map of user questions and search phrases.
• Identify long-tail keyword opportunities to target specific user intent.
• Free to use with limited features (paid plans offer additional functionalities).

AnswerThePublic Pricing

• Free with limited features, paid plans offer additional functionalities (pricing varies).

For current pricing, please visit the official website.

Ubersuggest is a freemium keyword research tool offering keyword suggestions, search volume data, and competition metrics.

Ubersuggest Features

• Generate keyword ideas related to your seed keyword.
• Access search volume estimates for targeted keywords.
• Analyze keyword difficulty to gauge competition.

Ubersuggest Pricing

• Free plan with limited features, paid plans offer additional functionalities (pricing varies).

For current pricing, please visit the official website.

Moz is one of the top SaaS SEO tools that professionals use. Moz is a full-service, all-around powerhouse tool, whether you are looking for keyword suggestions or want to crawl the website. With the Moz tools, you can learn about your website’s performance as well as how to make it better.

MOZ Features:

• It helps to track search engine ranking for specific keywords over time.
• It checks the website for technical SEO problems including duplicate content, broken links, and slow page loads.
• It identifies the keywords that will rank the website in search engine results.

MOZ Pricing

• Free limited tools and Paid plan starts from $79 per month.

For current pricing, please visit the official website.

Free SEO tools can be a valuable starting point, offering basic functionalities for keyword research, on-page optimization, and website audits. However, they often have limitations, such as restricted data access and limited features. Paid SEO tools, on the other hand, provide more comprehensive data, advanced features, and ongoing customer support, justifying their investment for businesses with serious SEO goals.

Selecting the perfect SEO tool for your business requires careful consideration of several factors:

• Business Goals: Identify your primary SEO goals – whether it’s increasing website traffic, improving keyword rankings, or building backlinks. Choose a toolset that aligns with those objectives.
• Website Size and Complexity: Smaller websites might benefit from free or basic SEO tools, while larger websites with complex SEO needs may require advanced features found in paid tools.
• Budget: Free SEO tools are available, but they often offer limited functionalities. Paid tools typically provide a wider range of features and in-depth analysis, but come with subscription costs.
• Ease of Use: Consider the user interface and learning curve of the tool. If you’re a beginner, prioritize tools with intuitive interfaces and readily available tutorials.

• Find the relevant keywords
• Focus on unique content
• Don’t overstuff the website with keywords
• Build backlinking
• Publish high-quality content
• Share your content on social media
• Mtime-to-time-friendly
• Do time-to-time site audit
• Optimize the page title and meta description

The above tips are important for improving the SEO and to help with that we have some tools which are free and some of them are paid. Here are the best SEO tools we’ve found to help you rank higher on search engines and improve user experience.

We have discussed all the SEO tools that are necessary to grow your business or improve your website ranking. These tools provide insights into traffic analysis, keyword research, SEO audits, rank tracking, backlink checking, and content optimization.Tools like SEMrush, Ahrefs, and Moz offer comprehensive features for keyword research, backlink analysis, and technical SEO audits, while options like Yoast SEO and Ubersuggest provide valuable insights for on-page optimization and content creation. Whether you’re a small business owner, an e-commerce manager, or a professional SEO consultant, integrating these tools into your workflow can significantly boost your online presence and business growth.

What are SEO tools and why are they important?

SEO tools help optimize websites for search engines, driving organic traffic and improving visibility.

Which SEO tool is best for keyword research?

SEMrush, Ahrefs, and Ubersuggest are top choices for keyword research due to their extensive data and features.

How do I choose the right SEO tool for my business?

Consider your business goals, website size, budget, and expertise. SEMrush and Ahrefs for comprehensive needs; Yoast SEO and SEOptimizer for simpler tasks.

Are free SEO tools effective for improving website rankings?

Yes, but they have limitations. Paid tools offer more comprehensive data and advanced features for better results.

How often should I perform SEO audits on my website?

Perform SEO audits at least quarterly to identify and fix issues, ensuring your website stays optimized.