10 Best Free Keyword Research Websites in 2024

There are many Free Keyword Research websites for searching keywords. For every site to top the list when a keyword is searched is decided by the number of keywords present in it which allows them to achieve high SEO and reach. These free keyword research websites provide you with medium to high search volume by the target audience. It helps you identify which words are popular in your niche. Free keyword research tools have democratized access to this essential data, making it possible for marketers, bloggers, and businesses of all sizes to refine their strategies without financial investment.

In keyword research websites you can search for long or short-word trends that can help your blog, article, etc. to make it to the top list. Effective keyword research helps optimize your website’s content for search engines, increases visibility, attracts targeted traffic, and improves the overall SEO performance of your online presence.

Keyword research is a fundamental SEO strategy that involves identifying and analyzing the terms that people enter into search engines. The purpose of this research is to optimize content and align it with the queries of the target audience, ultimately enhancing the visibility of a website in search results. By understanding the keywords that are relevant to your audience, you can tailor your content to meet their needs, answer their questions, and solve their problems, leading to better engagement and conversions.

Free keyword research tools offer several advantages, especially for startups and individual marketers:

• Cost Efficiency: These tools are particularly beneficial for those with limited budgets who need to optimize their SEO efforts without financial investment.
• Accessibility for Beginners: Free tools provide an entry point for those new to SEO, allowing them to learn and apply basic keyword research without committing to costly software.
• Competitive Functionality: Many free tools have capabilities that rival paid versions, making them suitable for basic to intermediate keyword research needs. They allow startups and small businesses to compete more effectively in their market niches.

Here are some Best Free keyword research websites:

Semrush

It has a powerful keyword research tool. After typing the keyword it provides you with thousands of keyword ideas. It is an online platform that provides tools for SEO, Pay per click,advertising, content marketing and even provides competitive analysis. Provides overview of your keywords and has many special tools like keyword magic tool, etc.

Semrush Features:

• Keyword overview: Provides you with the best keywords for your website.
• Organic research: Helps you rank in your rivals
• Keyword magic tool: Generates 1000 keywords from the seed keyword.

Semrush Pros:

• Has a user friendly interface.
• Allows analysis of competitors.

Semrush Cons:

• The Price is high.
• Advanced features have a steep learning curve.

Semrush Pricing: Free plan offers 10 Analytics keywords per day, paid plans start from ~$119/month.

For current pricing, please visit the official website.

Ahrefs

The keyword explorer gives you an in depth knowledge on the keyword by providing the data of number of clicks with the keyword. It provides SEO tool sets that are designed for digital marketing. Ahref is one of the best keyword research websites as they provide backlink analysis, keyword research, content analysis and competitor analysis.

Ahrefs Features:

• Analyze your competitor and give you a lead compared to others.
• Audit or optimize your website
• Provides content ideas, blog ideas, etc.

Ahrefs Pros:

• Provides site analysis and backlink analysis.
• Have a comprehensive keyword database.

Ahrefs Cons:

• Price is high. 
• Limitations in free version.

Ahrefs Pricing: Free plan offers limited keyword suggestions, paid plans start from ~$99/month.

For current pricing, please visit the official website.

Free Keyword Research Tool by Ryan Robinson

Provides you with unlimited research including content rating and competition analysis. Unlimited searches are provided without any money in exchange. It provides long tail even small tail keywords. But it won’t provide cost per click which are provided by other free keyword research websites.

Features:

• Provides keyword explorer with search volume. 
• Backlink analysis is provided.
• Competitor analysis is provided.
• Cost per click is not provided but search volume is provided.

Pros:

• Everything is free to use.
• Huge range of keywords are provided.

Cons:

• Not enough accurate.
• Difficult for beginners.

Pricing: Free

For current pricing, please visit the official website.

Ubersuggest

Provides you with insightful data not only for google search but also for social media platforms like facebook, instagram etc. Not like other keyword research websites. Provides very insightful details about the keyword reach that can be reached. The website provides many free features as compared to others and the paid ones are very affordable.

Ubersuggest Features:

• Free version that is available for many people.
• Provides insightful keywords.
• SEO organizer which is helpful for your article,blog etc.
• Backlink analyzer which helps in scaling to competitors. 
• AI SEO meta tags, an advanced feature.

Ubersuggest Pros:

• Offers free version for broad audience
• Wide range of keywords are provided

Ubersuggest Cons:

• The content provided is not accurate.
• Limitations in free version.

Ubersuggest Pricing: Free plan with basic features, paid plans start from ~$12/month.

For current pricing, please visit the official website.

Google Keyword Planner

It’s a free keyword research website by Google that provides valuable insights regarding the target audience. Tools are created by Google’s Ad platform and can be used to research organic keywords. Also provides search volume for each keyword. Provides insightful details about the competitive analysis and backlink analysis.

Google Keyword Planner Features:

• Keyword planner: Plans and provides you with highly searched keywords.
• Insightful finder: Provides you great insights about the search and competitors.
• Allows you to make changes in the campaign.

Google Keyword Planner Pros:

• Provides you with accurate searches.
• Provides data on keyword trends.

Google Keyword Planner Cons:

• Interface is a little complex and hard for beginners. 
• Primarily designed for advertisers.

Google Keyword Planner Pricing: Free, primarily designed for advertisers within Google Ads platform.

For current pricing, please visit the official website.

Link: https://ads.google.com/intl/en_in/home/tools/keyword-planner/

Soovle

Soovle is also a free keyword research website that unites the suggestions from search engines and websites in one place. Provides Multiple platform suggestions and is very user friendly. The users can customize the search and make it to the top list of the keyword research. Helps you optimize your website on your own.

Soovle Features:

• Analyze your competitor
• Audit or optimize your website 
• Provides content ideas in a wide range.

Soovle Pros:

• Visually it’s very appealing
• User friendly 

Soovle Cons:

• Doesn’t provide in depth analysis.
• Depends on external platforms so data quality is not assured.

Soovle Pricing: Free

For current pricing, please visit the official website.

Google Trends

Google trends provides data on popular search queries. And offers insights into keyword trends. Allows users to view trends and search volume data bases on regions. It provides related topics and insights based on identifying additional keywords and serves as a free keyword research website.

Google Trends Features:

• Provides a trend time capsule which helps in knowing the trends.
• User friendly interface which is easy to use.
• Also provides updates on email and SMS. 

Google Trends Pros:

• Very trendy keyword are provides
• Gives insight that is desirable.

Google Trends Cons:

• Data is not related at times.
• Learning curve is steep.

Google Trends Pricing: Free 

For current pricing, please visit the official website.

Link: https://trends.google.com/trends/?geo=IN&hl=en-US

Moz Keyword Explorer

Provides integration with Moz Pro which is highly beneficial for premium users. Provides comprehensive keyword analysis and helps in keyword research. Also provides SERP analysis which helps in growing the reach. Provides monthly clicks per pay about the keywords and helps you understand the SEO reach.

Moz Features:

• Provides historical data that helps you in tracking.
• Provides SERP analysis which helps in analyzing the competitors.
• Also provides comprehensive metrics.

Moz Pros:

• Very user friendly
• Good educational resource.

Moz Cons:

• Pricing is little high
• Advanced features.

Moz Pricing: Free plan offers limited keyword suggestions, paid plans (Moz Pro) start from ~$99/month.

For current pricing, please visit the official website.

Answer The Public

It is a free SEO keyword research that allows you to do 2-3 daily searches. It’s a key tool that provides a great insight into the audience by revealing new search keywords. Gives you a better hand in comparison to your competitors and is one of the best free keyword research websites. Provides blog titles that are very catchy.

Answer The Public Features:

• Gives you high end insights that are beneficial.
• Search listing alerts that is a pro feature.
• Shows the visual representation of keywords which is very innovative.

Answer The Public Pros:

• Provides valuable content strategy by uncovering questions.
• Is user friendly and easy to use.

Answer The Public Cons:

• Focuses on content and queries rather than keyword matrix.
• Free version has limitations.

Answer The Public Pricing: Free plan allows up to 3 searches daily, paid plans start from ~$99/month.

For current pricing, please visit the official website.

Keyword Surfer

Keyword Surfer provided by Surfer SEO, it is 100% free and is a google chrome extension. You have to just simply download the extension and use like none other google search. It’s one of the best and free keyword research websites. Provides you a monthly search volume of keywords.

Keyword Surfer Features:

• Optimizes already made articles
• Surfer AI that generates articles that will have high reach.
• Content editor option.

Keyword Surfer Pros:

• Data driven optimization.
• Integrates with different SEO tools.

Keyword Surfer Cons:

• Pricing is high for teams.
• Focused on on page optimization.

Keyword Surfer Pricing: Free for single people. Paid for the team.

For current pricing, please visit the official website.

Choosing the right free keyword research tool involves considering several factors to ensure it meets your SEO needs:

• Data Accuracy: Look for tools known for providing accurate and up-to-date keyword data.
• Update Frequency: The best tools update their keyword databases regularly to reflect the latest search trends.
• User Interface: Opt for tools with intuitive interfaces that simplify the process of keyword discovery and analysis.
• Additional Features: Consider tools that offer extra features like SERP analysis, competitor keyword discovery, and integration capabilities with other SEO tools.
• Integration: Effective keyword tools should seamlessly integrate into your broader SEO toolset, enhancing your overall strategy.

While free keyword research tools are invaluable for many marketers, they come with limitations:

• Limited Queries: Most free tools restrict the number of searches you can perform per day, which can be a constraint for extensive research.
• Fewer Keyword Suggestions: They may offer fewer keyword suggestions compared to paid tools, potentially missing out on niche opportunities.
• Lack of In-Depth Analytics: Free versions typically provide basic analytics, which might not be sufficient for advanced SEO analysis.

By understanding these aspects, you can better navigate the world of free keyword research tools and select one that best fits your SEO objectives and budget constraints. This careful selection will ensure that you maximize the impact of your SEO efforts.

For free keyword research websites, Google Planner stands out as the best choice. Because it is integrated with google ads which provides accurate search volume data and competition insights. It is user friendly that makes it accessible to users of all levels. By integrating keyword research into your SEO practices, you can ensure that your content not only reaches but also appeals to your target audience, driving relevant traffic to your website.

However, for more comprehensive and diverse keyword suggestions you can choose for yourself. Make some features your search basis and choose from those free keyword research websites. The website should have a wide range of options.

Every Keyword research website has its own benefit and some are ideal for articles, blogs or ads. Also Ubersuggest provides users cost efficient yet diverse keyword options and suggestions for content creation and SEO.

Why is keyword research important for SEO?

Keyword research helps optimize your content to meet the specific searches of your target audience, improving your visibility in search engine results pages (SERPs) and attracting more organic traffic.

What are the main differences between free and paid keyword tools?

Free keyword tools typically offer basic features and insights, which are sufficient for beginners or small projects. Paid tools, however, provide more comprehensive data, in-depth analytics, and additional features such as competitor analysis and historical data, which are crucial for advanced SEO strategies.

Which free keyword research website is highly recommended?

Ubersuggest by Neil Patel is widely regarded as an excellent and free keyword research website. It offers a range of features and valuable insights for content creators and SEO enthusiasts. 

Which one is the best free keyword research website?

Google Planner, Ubersuggest, Keyword surfer these are some of the best and free keyword research websites. They provide a wide range of data and are free of cost.