10 Best Social Media Management Tools[2024]

In today’s digital landscape, social media isn’t just a leisure activity – it’s a battlefield for brands. From building empires to facing oblivion, it all hinges on effective social media management. But fear not, intrepid marketer! We’re here to equip you with the arsenal you need to conquer the social sphere.

This comprehensive guide delves into the top 10 social media management tools, each a champion in its own right. Whether you’re a solopreneur wielding a single social media account or a marketing maestro juggling multiple brands, we’ve got you covered. Dive into detailed descriptions, discover the tools’ unique strengths, and unveil the perfect match for your specific needs.

But wait, there’s more! We go beyond tool descriptions, offering pro insights and strategic guidance. Learn how to leverage these tools to their full potential, from crafting captivating content to scheduling posts like a pro, and engaging with your audience like a social media ninja.

Remember, the key to social media success lies not just in the tools you wield, but in how you wield them. So, buckle up, marketers, and prepare to dominate the social media game with this ultimate guide of 10 Best Social Media Management Tools by your side!

Social media is an online platform that enables users to create, share, and interact with content. It allows individuals, businesses, and organizations to communicate and network. Examples of social media platforms include Facebook, Twitter(now X), Instagram, LinkedIn, and TikTok. Users can share text, images, videos, and links, and engage with others through likes, comments, shares, and direct messages. Social media is crucial for modern communication, connecting people globally, providing information on current events, and allowing creative expression.

Social Media Management Tools are the tools that can help social media managers and marketing specialists to save some extra time that goes into jumping from one social media platform to another and help them to increase their efficiency and productivity.

Some of the main benefits include:

• Managing multiple brands and their multiple social media handles at the same time
• Scheduling the posts
• Real-time engagement with the customers
• Social listening
• Competitor analysis
• Tracking and monitoring engagement

Social media: a double-edged sword for brands, promising empires and threatening oblivion in equal measure. Fear not, marketing warriors! This guide equips you with the 10 Best social media management tools – your arsenal to conquer the digital battlefield. Dive into detailed descriptions, discover each tool’s unique strengths, and claim victory over the social media chaos. But wait, there’s more! We unveil pro insights and strategic guidance, empowering you to craft captivating content, schedule posts like a ninja, and engage your audience like a social media legend.

One of the most renowned Social media management tools Hubspot helps in bringing all you social media tools together and connect them to a central platform thus simplifying all your efforts. If offers numerous features for social media management such as providing analytical support, monitoring, scheduling, etc. Thus, making it a convenient platform for business owners as they can get all the solutions at one place only.

Features

• All-in one marketing solution for marketing, sales and customer services.
• Provides marketing automation by improving customer engagement, providing leads, email campaigning, etc.
• Manages Customer Relationship Management (CRM) by analysing the customer behaviour.

Pricing

• Marketing Hub Professional– $800/mo
• Marketing Hub Enterprise– $3,600/mo

For current pricing, please visit the official website.

Buffer is one such marketing management tool that is very affordable and has simple features. It helps you build your audience organically. It is one of the most sought tools for straightforward post scheduling, detailed analytics, and engagement across platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business. 

Features

• Allows you to instantly update or create custom and mobile-friendly websites or landing pages.
• Lets you add more than three social media channels to your plan manually at a very minimal cost.
• It is ideal for small businesses, freelancers, and Pinterest users specially and also available on Web, iOS, and Android.

Pricing

• Free– $0 (Can connect up to 3 channels)
• Essentials– $5/mo (for 1 channel)
• Team– $10/mo (for 1 channel)
• Agency– $100/mo (for 10 channels)

For current pricing, please visit the official website.

SocialPilot is a great tool for managing multiple accounts and clients at one time. It has a simple interface and offers various features like scheduling, content curation, content integration, media calendar creation, analytics, and much more. Its most important feature is the Teams option that helps you to delegate social media management amongst your team, different team members can be assigned different roles easily. SocialPilot is available for Web, iOS, Android, Chrome, Firefox, and Edge and is ideal for small and medium teams, businesses, and agencies.

Features

• Has a sidebar that helps you easily manage multiple posts and accounts.
• Full social inbox allowing you to engage with your audience quickly.
• It is comparatively less costly than a few of the other top management tools.

Pricing

• Agency+ – $170/mo
• Agency– %85/mo
• Small Team– $42.50/mo
• Professional– $25.50/mo

For current pricing, please visit the official website.

Keyhole is a very useful real-time social-media analytics and reporting tool. It is the perfect platform for social listening as you can easily track, measure, and analyze keywords, URLs, brand mentions, hashtags, multiple profiles, performance, and competitor performances. You can create a live dashboard and share reports instantly helping you save time. It is a great tool for small and medium business teams and agencies.

Features

• Provides real-time insights of your social media performance so that you can work accordingly
• Helps in identifying most relevant hashtags and measure the campaign reach

Pricing

• Start– $157.5/mo
• Grow– $207.5/mo
• Scale– $374.17/mo
• Enterpise– Contact the team

For current pricing, please visit the official website.

Sendible is an all-in-one platform that helps you grow your audience and attract new customers. It offers publishing, analytics, collaboration, and CRM-based features that allow you to engage and interact with your customers in real time. It can be used to monitor keywords and mentions of your brand on social media platforms.

Features

• It also offers an image resizing tool and custom editor tool
• Helps in publishing different-sized and custom posts in a single go.
• This tool is most helpful for small and medium business teams and agencies.

Pricing

• Creator– $29/mo
• Traction– $89/mo
• White Label– $240/mo
• White Label+ – $750/mo

For current pricing, please visit the official website.

Loomly is one of those tools which can be used for branding, content creation, and automating your posts. It allows you to create custom social networks, You can create multiple scheduling calendars for different social media requirements It also has a content suggestion feature to help you strategize. 

Features

• Allows you to post the same content to all of your social media platforms.
• Ideal for solopreneurs, freelancers, and small businesses and is available on the Web.

Pricing

• Base– $32/mo
• Standard– $60/mo
• Advanced– $131/mo
• Premium– $277/mo

For current pricing, please visit the official website.

Sprout Social is another wonderful social media management tool for professional marketers. It offers all the features from analytics, scheduling, posting, social listening, and engagement to employee advocacy. It is a user-friendly platform and also offers customized features like statistics for individual posts if requested.

Features

• Its social inbox tool helps you to communicate with your audience and precisely monitor keywords and location.
• Its CRM tool has additional features like conversation history, image reformatting, and RSS reader for blogs and news.
• Ideal for small, medium, and large businesses and teams along with Pinterest and Youtube users.

Pricing

• Standard– $199/mo
• Proffesional– $299/mo
• Advanced– $399/mo
• Enterprice– Contact company

For current pricing, please visit the official website.

Falcon is a cloud-based social media management platform that offers insights, social media listening, publishing content, engagement, calendar management, and measuring and monitoring. It has a unique feature that is an integrated audience data dashboard which helps in customer data management. It also provides content storage and approval workflow features. 

Features

• Helps in creating pages using pre-designed templates that provide metrics for social data, content, and audience for integration with CRM and analytics systems.
• A versatile tool that can be used by any kind of business, be it solopreneurs, small businesses, or medium businesses.

Pricing

The pricing for Falcon.io is available on request.

HootSuite came into existence in 2008. It provides a complete solution for all social media management needs. It allows you to bulk schedule and publish posts, engage with customers through multiple social channels, helps you to monitor ongoing marketing trends and competitor activities across social media. It lets you advertise and promote your product/service organically, and manage paid ads. 

Features

• Helps you to measure and analyze your performance and results across social media platforms.
• It has a very easy-to-use interface and is suitable for small businesses, agencies, and freelancers.
• HootSuite is one of the most affordable tools out there and is available for Web, Android, iOS, and Chrome.

Pricing

• Professional– ₹1,915/mo
• Team– ₹7,540/mo
• Enterprise Custom– Request a Demo

For current pricing, please visit the official website.

Meet Edgar is an autopilot tool for your social media accounts. It allows you to schedule posts, and automate posts, and that too an unlimited number of times. It has a library where all of your published posts can be organized and categorized into different categories like blogs or quotes.

Features

• Helps in automating your posts.
• Fetch texts and images from any links that are provided to it.
• It automatically generates social media updates for your content. It is available for Web, iOS, and Chrome.

Pricing

• Eddie Monthly Plan-$29.99/mo
• Edgar Monthly Plan- $49.99/mo

For current pricing, please visit the official website.

Related Articles:

• 5 Ways to Use Social Media in a Right Way 
• Top 10 Social Network Analysis Tools To Consider
• 5 Effective Ways of Using Social Media for Brand Building

Since it is vital for any social media marketer and expert to understand what actually works for their business and what does not, these 10 best social media management tools are very helpful. These tools not only enable you to analyze and monitor your social media performance across platforms but also help you organize and schedule your posts and content and connect with your potential customers and audiences in a quick and easier way.

What is a Social Media Management Tool?

A social media management tool helps businesses or an individual to manage their social media account and analysize their content according to the ongoing trend.

Which is the best Social Media Management tool available?

The best social media management tool available are:

• Hubspot
• Buffer
• Social Pilot
• Snedible
• Lommly
• Sprout Social, etc.

What are the benefits of using a social media management tool?

These are the benefits of social media management tools:

• Time saving
• Enhanced analytics
• Improved content strategy

What features are most important in a social media management tool?

These are the most important features of social media management tools:

• Sheduling and publishing
• Reporting
• Social listening and anaylitcs
• Content management
• Integrations

How much do social media management tools cost?

The cost of these social media tools depend up on the plan you are choosing. These plan range from free to paid or enterprise level.