How Many Internal Links Per Page is Enough?

Keeping 5 to 6 internal links on a page containing 1200-1500 words is generally recommended. Focusing solely on the number of internal links per page for SEO isn’t ideal. It’s more important to prioritize strategic linking and user experience over a specific quantity.

Here are key points to consider:

• Crawl limit: Search engines have a crawl limit, typically around 150 links per page. Exceeding this limit can hinder search engines from effectively crawling and indexing your website.
• Focus on relevance: Every internal link should connect to a relevant page that deepens the user’s understanding of the topic or offers valuable content. Avoid irrelevant links that disrupt the flow of your content or appear spammy.
• User experience: Too many links can overwhelm users and make your content difficult to navigate. Strive for clarity and conciseness when linking internally.
• Content length: Longer content naturally allows for more internal links without feeling overwhelming. A good rule of thumb is to include 5-10 internal links for every 2,000 words.

Here are some additional tips:

• Link variety: Use a mix of contextual links within your content and navigational links in your header, sidebar, or footer.
• Anchor text: Use clear and descriptive anchor text that accurately reflects the linked page’s content.
• Avoid nofollow links: Unless necessary, use internal links with the dofollow attribute to pass link equity and help improve the ranking of the linked page.

Remember, the goal is to create a naturally linked website structure that guides users to relevant information and enhances their experience while staying within search engine crawl limits.