Advanced Keyword Research Techniques in SEO

Keyword Research is not just about, looking for the best keyword to which your site will rank. Keyword Research involves using the right amount of keywords throughout the content. Some of the advanced keyword research strategies are given below:

7.1) KGR (Keyword Golden Ratio) method for Keyword Research

The KGR method is a keyword research technique that helps you find long-tail keywords that have low competition and high search volume. It’s based on the idea that the ideal keyword has a balance between search volume and competition and that this balance can be expressed as a ratio.

Formula

KGR = (“allintitle” results) divided by (search volume)

Example

Let’s say you’re looking for a keyword related to “best running shoes.” You search “allintitle: best running shoes” and get 20 results. You then search “exact match volume: best running shoes” and get 100 monthly searches.

Putting these numbers into the formula, we get:

KGR = (20 / 100) * 100 = 20

This means that the keyword “best running shoes” has a KGR of 20. This is a good score, as it indicates that the keyword has low competition and high search volume.

7.2) Using Google Search Console and Analytics for Keyword Research

Google Search Console is the most commonly used tool for keyword research, Google Search Console provides the best analysis metrics that help in keyword research. Some of the most common utility of Google Search Console in keyword research

1) Use Search Console to Find Popular Keywords:

• Explore the Performance Report: This report shows you the keywords that people are using to find your website.
• Check the Queries Tab: This tab shows you the individual search queries that people are using.
• Analyze the Search Analytics Report: This report gives you insights into the performance of your keywords, including clicks, impressions, and rankings.

2) Use Analytics to Track Keyword Performance:

• Set Up Goal Tracking: This will allow you to track how many people who search for your keywords convert into customers.
• Create Custom Reports: You can create custom reports to track specific keyword metrics, such as traffic, bounce rate, and conversion rate.
• Use the Keyword Explorer: This tool allows you to research keywords and see their search volume, competition, and related keywords.

3) Combine Search Console and Analytics Data:

• Link Your Accounts: You can link your Search Console and Analytics accounts to share data between the two platforms.
• Use Data Blending: This feature allows you to combine data from different sources, including Search Console and Analytics.
• Create Custom Dashboards: You can create custom dashboards to visualize your keyword data and track your progress over time.

4) Use Keyword Research Insights to Improve Your Content:

• Target Relevant Keywords: Use the keywords that you find in Search Console and Analytics to optimize your content for search engines.
• Create High-Quality Content: Create content that is informative, engaging, and relevant to your target audience.
• Promote Your Content: Use social media, email marketing, and other channels to promote your content and reach a wider audience.

5) Monitor Your Results and Adjust Your Strategy:

• Track Your Keyword Rankings: Use tools like Google Search Console or Ahrefs to track your keyword rankings over time.
• Analyze Your Traffic: Use Analytics to track your traffic and see how your keyword research efforts are affecting your website’s performance.
• Make Adjustments: If you’re not seeing the results you want, make adjustments to your keyword research strategy and try again.

7.3) Analyzing SERP features for Keyword Research

• Identify SERP Features: Use tools like SERPstat or Ahrefs to analyze the SERP for your target keyword. Look for features like Featured Snippets, People Also Ask boxes, or Knowledge Panels.
• Assess SERP Competition: Determine the level of competition for the SERP features. Consider factors like the number of competing websites, the authority of those websites, and the quality of their content.
• Optimize for SERP Features: Make your content to target specific SERP features. Create content that is concise, informative, and engaging. Use structured data markup to improve your chances of appearing in Featured Snippets or Knowledge Panels.

7.4) Keyword Gap Analysis for Keyword Research

Keyword gap analysis is a process of identifying the keywords that your competitors are using to rank higher in search engine results pages (SERPs) than you are. This information can then be used to develop a strategy for improving your keyword rankings.

Keyword research is the process of identifying the specific words and phrases that people search for to find information, products, or services on the internet. In keyword research, keywords are the words and phrases that people enter into search engines to find information. They’re the foundational elements that help search engines understand what your web pages are about, and they play a key role in determining where your pages rank in the search results.

Choosing the right keywords is an essential part of SEO. It’s important to select keywords relevant to your website’s content that people are searching for. You can use keyword research tools to help you find the right keywords.