Publish and promote your podcast

3.1 Choose a podcast hosting provider

Once you’ve produced your podcast episode, you’ll need to choose a podcast hosting provider to store and distribute your audio files. There are a variety of podcast hosting providers to choose from, each with its own features and pricing. Here is the list of popular podcast hosting providers.

Tools:

• Buzzsprout: A podcast hosting provider that offers a variety of plans, including a free plan for beginners.
• Anchor: A podcast hosting platform that is owned by Spotify. It has a free plan and also a paid plan with additional features.
• Transistor: A podcast hosting provider that is known for its ease of use.

3.2 Submit your podcast to directories

Once you’ve chosen a podcast hosting provider, you’ll need to submit your podcast to a variety of podcast directories. A podcast directory is an app or website that is responsible for collecting podcast RSS feeds and segregating them by category. Top podcast directories are listed below. 

Tools:

• Apple Podcasts: It is the largest podcast directory in the world.
• Google Podcasts: A podcast directory that is integrated with Google Search.
• Stitcher: A podcast directory that is popular among Android users.
• TuneIn: A podcast directory that is popular among iOS users.

3.3 Promote your podcast on social media

Social media is a great way to promote your podcast and connect with potential listeners. Some popular social media management tools include:

Tools:

• Buffer: A social media management tool that helps you schedule and publish posts to multiple social media platforms.
• Hootsuite: Another social media management tool that offers a variety of features, including social media analytics.
• Sprout Social: A social media management tool that is known for its user-friendly interface.
• BuzzSumo: A social media monitoring tool that helps you find popular content and influencers in your niche.

3.4 Reach out to other podcasters for cross-promotion

Cross-promotion is a great way to reach a new audience for your podcast. This involves reaching out to other podcasters in your niche and proposing to cross-promote each other’s shows.

Tools:

• Podchaser: A podcast directory that also lets you search for podcasters by niche.
• Twitter: A social media platform where you can connect with other podcasters.
• LinkedIn: A professional networking site where you can find other podcasters.
• Email: A traditional way to reach out to other podcasters.

Podcasts these days have evolved as a strong medium that is used to share ideas, interact with audiences, and form communities. However, producing and launching a successful podcast requires a lot of knowledge and resources. In this ultimate guide, we’ll cover the steps involved in producing, publishing, and promoting your podcast along with some useful tools to get things working with efficiency and minimal effort. So keep reading to streamline your podcasting process.