Reporting and Communication
It’s crucial to keep lines of communication open with all parties involved in the SEO planning process, including clients, your team, and your superiors. Communication and reporting make sure that everyone is on the same page and aware of your SEO efforts:
- Regular Reporting: Create recurring reports that you distribute to important stakeholders. Data on key performance indicators (KPIs) including organic traffic, keyword rankings, conversion rates, and others should be included in these reports.
- Explaining Impact: Prepare a non-technical explanation of the effect of your SEO efforts. Demonstrate how your efforts help to boost brand awareness, site traffic, and ultimately, business success.
- Adjustments and Recommendations: Make suggestions for additional modifications and enhancements based on the data and your observations. Communication is essential whether scaling up successful techniques or resolving problems.
What are the Key phases of SEO Planning ?
In the world of digital marketing, Search Engine Optimization (SEO) is the driving force behind a website’s success. It’s like the roadmap that guides you through the vast online landscape. SEO consists of six essential phases, and planning is the crucial first step. These phases work together to boost your website’s visibility, drive organic traffic, and achieve your online goals.
Let’s delve into each phase, including planning, with practical examples and straightforward explanations.
Key Phases of SEO Planning
- 1. Research
- 2. Design
- 3. Implementation
- 4. Monitoring and Maintenance
- 5. Optimization
- 6. Reporting and Communication