Sample Question: Yes or No

A marketing course is being taught by your professor. In your post, address the professor’s query.As you respond, you should:

• Express and support your own viewpoint
• Contribute to the conversation using your own words.
• A well-written response will be at least one 100 words long.

Professor: Hi everyone in class!  We’ll talk about how social media influencers affect customer behavior next week. A new class of celebrity has emerged as a result of the growth of social media sites like YouTube and Instagram: the social media influencer. These influencers can affect consumer behavior by promoting goods and services and have large fan bases. I have the following query for the discussion board:

Do customers get much from social media influencers?  Why not, and why not?

Jack: Social media influencers, in my opinion, have a big influence. Young people are more likely to purchase goods and services that these influencers promote when they begin to look up to them and believe what they have to say. But since some influencers might recommend goods, they don’t really use or believe in, I also think there are some questions regarding the accuracy of these endorsements.

Emily: Influencers on social media don’t seem to have much of an effect on how people shop. The majority of people are intelligent enough to make their own purchase decisions based on their needs and tastes, even though they may have big supporters. Also, it might be difficult to determine which influencers to believe because there are so many of them advocating various items.

Sample Answer 1

This is one possible answer to the question that was asked.  It speaks directly to the other pupils’ reactions.  As you can see, it explains and rejects the points they raised.  This strategy is the simplest for certain test takers.

Though I believe there is more to social media influencers than meets the eye, this is a difficult issue to discuss.  I completely agree with Emily’s assertion that people are too intelligent to be swayed by them.  I would also add that, twenty years ago, we might have been convinced to buy something we didn’t need by a charming person, but I don’t think it happens as often these days.  This is because we can use blogs, consumer magazines, and social media to extensively research anything we are interested in.

These informational resources enable us to identify products that precisely meet our needs, preventing us from being convinced by the exaggerated arguments made by social media influencers. Jack brought up the important point that young people are particularly susceptible, but he omitted the fact that parents now spend time teaching their children responsible internet usage habits.  Young individuals are therefore less inclined to choose their purchases quickly.

Sample Answer 2

Here’s another method of answering the question being asked.  The other students’ responses are largely disregarded.Rather, I just concentrated on my answer.  This method appeals to certain test takers.

Although I agree with Jack and Emily’s comments, I don’t believe social media celebrities have much influence these days.  These days, an abundance of factors influence consumer behavior, not only what we see online.I don’t think it happens as frequently as it used to twenty years ago when a charming person would have convinced us to buy something we didn’t need.  Recall that people’s decisions are influenced by a variety of sources, including traditional advertising, family, and peers, so the Internet isn’t a determining factor in their lives.

Although some may believe that influencers are more important than ever, in my opinion, their influence is decreasing.

In each of these responses, there are a few important elements:

• A concise opening thesis statement that makes the point of view abundantly clear.
• Utilizing subordinating and coordinating conjunctions.
• Some difficult word choices, such as “mass media” and “dominant.”

TOEFL Writing for Academic Discussion: Mastering the TOEFL Writing section is crucial for achieving a high score. This section requires candidates to write well-structured essays in response to academic prompts. Focus on practicing essay writing with a variety of topics to enhance your skills. Utilize effective strategies and tips to improve your writing, ensuring clarity, coherence, and a strong argument.

Preparing thoroughly for the TOEFL Writing section will significantly boost your chances of success on the exam.