Analyzing Custom Event Data
Using Firebase Console
- Go to the Firebase console and click on “Analytics” to access the Analytics Dashboard.
- Event Reports: View reports for different events you’ve logged, such as button_click, sign_up, and purchase.
- User Properties: Define and view user properties to segment and analyze your audience.
Creating Custom Reports
Firebase lets us to make custom reports to dig deeper into specific metrics.
- We can create custom dashboards in the Firebase console.
- Link our Firebase project to Google Analytics for access to advanced reporting and analysis tools.
Example Outputs
- User Engagement Report: Shows the average session duration and number of engaged sessions per user.
- Conversion Funnel Report: Tracks the user journey from initial engagement to conversion, identifying drop-off points.
- Retention Report: Measures user retention rates over time, indicating how often users return to your app.
- Revenue Report: Provides insights into in-app purchases and total revenue generated.
Adding Firebase Custom Events for Analytics Conversion
Tracking user interactions and understanding their journey within our app is important for driving engagement and optimizing our apps performance. Firebase Analytics provides a robust framework for logging custom events, allowing us to measure key actions that contribute to conversions. In this article, we will explore how to add Firebase custom events for analytics conversion in detail.