Best Free SEO Tools in 2024

Google Analytics

Google Analytics is one of the most powerful free SEO tools available. It offers a comprehensive set of features for tracking and analyzing website performance, providing deep insights into user behavior, traffic sources, and the effectiveness of your SEO strategies.

Google Analytics features

• Tracks visitor demographics and behavior
• Monitors traffic sources and user interactions
• Measures conversion rates and site performance

Google Search Console

Google Search Console is a free tool that provides valuable insights into your website’s performance on Google Search. It helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.

Google Search Console Features

• Track your site’s search traffic and performance.
• Monitor the indexing status of your site.
• Check the indexing status of specific URLs.

Ubersuggest

Ubersuggest is a free keyword research tool that provides a wealth of data to help improve your SEO strategy. It offers insights into keyword volume, competition, and even content ideas.

Ubersuggest Features:

• Find related keywords with search volume and competition data.
• Discover popular content for your keywords.
• Analyze backlink profiles of competitors.

MozBar

MozBar is a free SEO toolbar for Chrome and Firefox that allows you to access important SEO metrics quickly while browsing any page. MozBar helps improve SEO by providing instant access to key metrics like Page Authority and Domain Authority, which are crucial for understanding a page’s SEO strength.

MozBar Features:

• View key metrics (Page Authority and Domain Authority) for any page.
• Analyze page (On-Page SEO) elements such as title, meta tags, and more.
• Examine link metrics for any page.

AnswerThePublic

AnswerThePublic is a free tool that visualizes search questions and autocomplete searches in an easy-to-use interface. It helps you understand what questions people are asking about specific keywords.

AnswerThePublic Features:

• Provides a visual representation of search queries.
• Shows related keywords and phrases.
• Generates content ideas based on search queries.

Yoast SEO (Free Version)

Yoast SEO is a popular WordPress plugin that helps optimize your website for search engines. It offers tools to improve your content’s SEO and readability, which are key factors for ranking well in search engines.

Yoast SEO Features

• Optimize content for focus keywords.
• Ensure your content is easy to read.
• Generate and manage XML sitemaps.

KeywordTool.io (Free Version)

KeywordTool.io is a free keyword research tool that generates hundreds of long-tail keyword suggestions for any topic. Using these keywords can help you target niche queries and improve your overall search engine visibility.

KeywordTool Features:

• Generates a large number of related keywords.
• Uses autocomplete data to find keywords.
• Provides keyword suggestions for Google, YouTube, Bing, and more.

Screaming Frog SEO Spider (Free Version)

Screaming Frog SEO Spider is a powerful tool for analyzing and auditing technical SEO issues on your website.

Screaming Frog Features:

• Crawls websites to identify SEO issues.
• Finds broken links, errors, and redirects.
• Analyzes page titles, meta descriptions, and headers.

SEOquake

SEOquake is a free browser extension that provides a wealth of SEO metrics for any webpage. The on-page SEO audit feature helps identify areas for improvement on your site.

SEOquake Features

• Shows key metrics like PageRank, Alexa Rank, and more.
• Provides keyword density analysis.
• Performs a comprehensive On-Page SEO audit of a webpage.

GTmetrix

GTmetrix is a free tool that analyzes your website’s speed and performance, providing actionable recommendations for improvement. Faster loading times improve user experience and are a crucial ranking factor for search engines

GTmetrix Features:

• Measures how quickly your page loads.
• Provides detailed performance reports.
• Offers suggestions to improve speed and performance.

Are you finding it hard to get visitors to your website? You’re not alone. Did you know that 93% of all online experiences start with a search engine? In the world of digital marketing, SEO (Search Engine Optimization) is like a magic wand that helps websites appear on the first page of Google.

In 2024, SEO is more important than ever. It makes websites more visible to people searching for information online. With so many websites out there, you need to stand out.

This article will talk about the 20 best SEO tools you can use in 2024. We will cover tools for different aspects of SEO like keyword research, backlink analysis, on-page optimization, and more. You will learn about tools like Google Analytics, Ahrefs, SEMrush, and many others. We will compare their features, benefits, and prices, so you can choose the best one for your needs.