Best Practices to Design a Good Website Design
- Effective use of whitespace: Whitespace is strategically placed to create a minimalistic effect, reduce clutter and enhance the website’s aesthetics.
- Design and layout altogether clearly indicate Call to Action (CTA): A portfolio website screams “hire me”, a shopping website screams “buy from me”. If someone wants to buy organic, freshly made face packs, they will search brands selling these, ask their friends for recommendations. Then, they scan recommended website(s) for 5-6 seconds, checking whether it fulfils their purpose, then either stay or leave. So, design every webpage keeping the CTA in mind.
- Intelligent blend of fonts, colors and other visual elements: They altogether create an easy-on-the-eye, captivating, cohesive look of all sections of the website. Limited use of a variety of fonts, colors is crucial, as too many distort the overall look and feel.
- Easy Navigation: Examples of poor navigation include obsolete links. One should regularly clear “link junk”, i.e., all non-working links. Often, links to external websites get updated, so your links show errors.
Benefits of Having a Good Website Design
Website design means creating the workflow of a website, and then accordingly designing its front-end and back-end. Websites constitute >50% of a netizen’s Internet experience, with about 200 million websites active worldwide. As per Statista, an average netizen browses 10-130 websites daily, and even more on holidays and weekends. Website usage increased multifold during the Covid-19 pandemic, when people couldn’t visit stores physically, and purchased from websites. Websites today serve as the primary face of brands, as customers today assess brands online before making a purchase.