Bottomline

The concept of AdWords vs. AdSense is quite tricky to discuss. Growth and revenue can be generated by using AdWords and AdSense on content-heavy websites. In the end, how you use the content on your site will determine whether or not this approach is suitable for your site.

AdWords vs. AdSense: What’s the difference between these two advertising platforms set by Google? Even though these two terms sound similar but they’ve stark contrasts. In simple words, AdWords (also known as Google Ads) is a platform that enables businesses to bid for advertising space in Google search results and on other Google-affiliated domains. AdSense is a platform that enables publishers and website owners to sell advertising space to businesses. In other words, AdWords requires payment whereas you can make money with the help of Adsense. 

AdWords is a tool that allows advertisers to develop and run adverts on Google. Google controls 75% of the search market share and earns 71% of its income from advertising. As you might expect, AdWords is quite popular and, when utilized appropriately, extremely profitable. So, how exactly does AdSense vary from AdWords?