Brand Activation Examples
1. Nike’s Breaking 2: Nike’s campaign was among those who wanted to bring the world a two-hour marathon. It contained all-inclusive product innovation, athlete collaborations, and breathtaking experience marketing. In conjunction with a successful live-streamed event in which elite runners tried to break the record time while live, many people were drawn to Nike’s brand, which has since generated havoc and ecstasy.
2. Coca-Cola’s “Share a Coke” Campaign: Coca-Cola proceeded with putting common household names on their bottles and cans. It encouraged people to look at and share the personalized Coke with their friends and family members. This campaign especially doubled sales, and on the other hand, people felt a great human connection with this brand.
3. Red Bull’s Stratos Jump: The “Stratos Jump” campaign is a Red Bull ad where, for the first time in world history, Felix Baumgartner made a freefall from the edge of Earth’s atmosphere, setting the first speed supersonic record. This outrageous stunt effectively suggested Red Bull as a primary provider of energy boosts and turned the event into a topic of discussion for the global media.
4. Oreo’s Dunk Challenge: Oreo comes up with this social media campaign, urging consumers to tell them a new, thrilling manner of how to make their cookies taste so good. Thus, through this user-generated content, the audience and the Twitterati alike got an unbiased buzz about the brand.