Difference Between Tagline and Slogan
Basis |
Tagline |
Slogan |
---|---|---|
Permanence |
A tagline is a permanent representation of a brand. |
A slogan can be changed frequently and is often campaign-specific. |
Usage Frequency |
Typically used consistently in every advertisement or marketing material. |
Often temporary and associated with specific marketing campaigns. |
Reflectiveness |
More reflective of the overall brand identity. |
May represent the brand, its products, or services for a specific campaign. |
Statement Type |
More of a brand statement. |
More of a marketing statement. |
Length |
Typically brief and concise. |
Can be longer and more descriptive. |
Designated Purpose |
Designed to be memorable and relevant to a broad audience. |
Designed to appeal directly to the target market of a specific product or service. |
Summary |
Taglines are a permanent brand representation, consistently used, and reflective of the overall brand. |
Slogans are often temporary, campaign-specific, and geared towards a specific marketing effort. |