Differences between ERP and CRM
Aspect | ERP | CRM |
---|---|---|
Definition | ERPs are software solutions that help organizations manage their business processes. | CRM is the software that automates customer communication with the organization. |
System Type | It is a centralized system that streamlines all the processes. | CRM is the single platform for turning customers into potential client. |
Used For |
ERP software is mainly used for financial data and operations. |
CRM Software is mainly used for sales and customer service. |
Feature | Most of the ERP have CRM Features | CRM do not have ERP features |
Web-Based Nature | ERP is a web-based application. | CRM is a web-based solution. |
Focus | ERP systems are more focused on organizational growth and cost reduction. | CRM systems are focused on customer relations with the organization. |
Support Activities | ERP support the back office activities like accounting, procurement and HR | CRM support the front office activities like marketing, sales and services. |
Examples | NetSuite ERP, Scoro, AcTouch, etc. | Salesforce CRM, HubSpot CRM, Zoho CRM, etc. |
Differences between ERP and CRM
Every tech business or industry requires a system to expedite the flow of information and management of the overall process with its employees and customers. The view was to design a software solution that supports customer support with the organization’s offerings.