Easy To Use and Access Content

Another important point TikTok became famous in India was that it was an easy-to-use app. You could just make videos and download them on your phone and share them on any platform. Also, the less duration of the video helped people show their activity in a short time, and also these were liked by many as it took less time and effort to watch. Besides this, the one-by-one playing feature of TikTok got people addicted and engrossed them to watch videos for a long. It also became helpful to people running small businesses as they could now record short videos of their work and show their skills to everyone. The app enables millions to achieve their dreams by just creating 15 seconds video. 

Apart from non-informative content, there were many communities that used the app for educating people in an interesting way. TikTok gave people a break from the age, sex, caste, and creed barrier and took everyone together under one platform. It encouraged creativity from all different sorts of things and let India’s digital-savvy youth express themselves with confidence. People started to gain millions of views and followers in a very less time, thus becoming a rage among teens from all over the country. 

Also, it was different from other applications like Facebook, Instagram, and Twitter where people with something very specific or had some extraordinary talent only rose to fame. But TikTok had a completely different narrative, as it is only driven by content and not by quality. It allowed everyone’s precious life movements to be captured on the mobile phone under one platform. 

One of the most popular video-making applications, TikTok is a gen Z platform where they get the way out to express themselves. 

People can sing, dance, and do acting while lip-syncing with the recorded voice in the video. TikTok was created by the Chinese company ByteDance in August 2018, by taking over Musical.ly, the same platform, and shifting all its users to TikTok. All the content present on Musical.ly was also shifted to TikTok and the users did not lose their videos and followers. 

Apart from that TikTok provided some different and extravagant features other than Musical.ly which made it the most downloaded App in no time. In October 2018, it reported 500 million monthly active users in the world.