Examples of Marketing Myopia
1. Kodak: Due to its inability to make the transition to digital technology, the motion picture film industry has been in decline and shows no signs of stopping.
2. Nokia: Nokia is losing out on the smartphone revolution as it moved into app ecosystems and being the last in the industry when it comes to mobile technology, where feature phones are all we have.
3. Railroad Industry: They focused only on railroads while ignoring the increasing difficulties posed by cars and aircraft as emerging market demands.
4. Blockbuster: Their massive entertainment retail chain fell virtually bankrupt because of the emergence of invisible storefronts, late fees, streaming, and subscription services.