Examples of Performance Marketing

What is Performance Marketing?

Performance marketing is a form of digital marketing that is used to advertise products and services through mediums such as social media, search engines, videos, or any other digital method. Organisations that want to capture a large consumer market, adopt performance marketing as a strategy. The payment for advertisement is done based on how consumers respond to the content. In other words, organisations contact marketing agencies to advertise their products and services through various mediums. The organisation in return pays the agencies when consumer actions in the form of leads, clicks, or sales are generated in specific quantities....

Types of Performance Marketing

1. Banners/Display Ads: Banners or display ads are generated as clickable links in the form of texts, videos, images and graphic designs mostly found in social media newsfeeds which when clicked, take the users to another website where they can find additional information about the product. Banner/display ads are lately losing their effectiveness because of the growing effect of ad blockers or banner blindness....

How does Performance Marketing Work?

1. Setting Up of Objectives: The business that wants to adopt performance marketing first sets up a specific objectives that it wants to attain. The objective might be growing website traffic, creating leads, or improving sales....

How to Build a Performance Marketing Strategy?

A business can build a performance marketing strategy by the following steps:...

How to Measure Performance Marketing?

1. Cost Per Mille (CPM): Cost Per Mille is also known as Cost Per Thousand. As the name suggests, for every thousand views or impressions, the advertisers are being paid. An important point to be noticed is that cost per mille does not focus on purchasing actions rather it focuses on the price required to display an ad every 1000 times....

Advantages of Performance Marketing

1. Return on Investment (ROI) can be Measured: Since performance management can quantify the actions taken by the users, i.e., the frequency of views, impressions, leads and sales can be tracked, it justifies whether the objectives are met. In this way, they can identify the amount of ROI as well as decide if they can invest further in similar channels....

Disadvantages of Performance Marketing

1. Hard to Find Leads: Initially, performance marketing might find it difficult to accumulate leads as the brand might lack testimonials and reputation....

Examples of Performance Marketing

1. Google: Google releases ads based on cost per click. Google’s main source of revenue is through advertising products and services online. With every click or conversation, it enables the advertisers to earn compensation....

How is Performance Marketing Different from Traditional Marketing?

Performance marketing is a recent form of digital marketing and it differs from the traditional forms of marketing in many ways....