Examples of the MAYA Principle

  • Apple’s classic iPhone initially shook the smartphone industry by implementing the multi-touch screen which together with app management the industry continues to evolve. In fact, the interface of the iPhone, which was not less fantastic than its elegant appearance, was easy to use and consequently was well adopted by the common users.
  • Goggle Material Design is a window on the future since it combines modern approach with familiar humanity. As opposed to the Material Design which is based on skeuomorphism and includes motion and depth effects, the flat design applies few or even no gradients and highlights the digital context by playing with fonts.
  • The system and operation of Netflix is constantly changing to satisfy the taste of the users who like different things at different times. Personalization suggests the videos to watch and makes content discovery simple, thus strikes the balance between novelty and traditional stuff to keep users on Netflix entertained.

The MAYA Principle in UI/UX

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What is the MAYA Principle?

The principle of MAYA (Most Advanced Yet Acceptable) becomes a central point in UI/UX design, as it ensures the appropriate balancing of newness and well-known elements. Put forward by an industrial designer Raymond Loewy, this idea is based upon a belief that designs that are innovated to convenience of use should be necessarily advanced to attract users’ attention but very intuitive and quite descriptive. As human-computer interaction through UX/UI interfaces evolves in the context of technological progress and changing user expectations the MAYA principle remains the guiding power for the designers and creators to provide not only the much-needed feeling of resonance with the user but also to expand the boundaries of imagination....

Applying the MAYA Principle in Your Daily Design Work

1. Understanding the Audience:...

Psychological and Philosophical Perspectives by Vygotsky and Kierkegaard

Vygotsky’s Zone of Proximal Development:...

What are the Uses?

1. Product Design:...

Benefits of MAYA Principle in UI/UX Design

Enhanced User Engagement: Designing with MAYA principle, to simply put, involves pleasing to the eyes and everything that eases the cognition to have desired user experience. Improved User Satisfaction: Maintaining the fine line of familiarity, with the aspect of creativity in mind, gives the user the comfortable feeling as well as a sense of control, thus boosting the satisfaction level of the interface. Increased User Adoption: UNcertain interfaces having the right balance of what is new and what is already known have an increased possibility in attracting and holding on to users and also consequently achieving improved adoption rates. Competitive Advantage: Innovative designs that include levels of creativity with a quality touch can make a company the market leader and set the benchmark in the market. Cost Efficiency: Developing UIs (user interfaces) that are smart and simple in use results in less demand for thorough user training and support, thereby reducing expenditure on employees’ training and support for the business in a long-run perspective....

Examples of the MAYA Principle

Apple’s classic iPhone initially shook the smartphone industry by implementing the multi-touch screen which together with app management the industry continues to evolve. In fact, the interface of the iPhone, which was not less fantastic than its elegant appearance, was easy to use and consequently was well adopted by the common users. Goggle Material Design is a window on the future since it combines modern approach with familiar humanity. As opposed to the Material Design which is based on skeuomorphism and includes motion and depth effects, the flat design applies few or even no gradients and highlights the digital context by playing with fonts. The system and operation of Netflix is constantly changing to satisfy the taste of the users who like different things at different times. Personalization suggests the videos to watch and makes content discovery simple, thus strikes the balance between novelty and traditional stuff to keep users on Netflix entertained....

Conclusion

In the end, the MAYA principle can serve as a compass that points designers of the UI/UX in the direction of complicated solutions that are simple in their implementation. It is possible that through the process of emphasizing user needs, putting together iterative designs, as well as being creative in approach, designers can make interfaces that would be both functional and acceptable to users. The world without doubts keeps becoming more digitalized and this very fact, i.e. the MAYA principle remains fundamental, making experiences significant and improving the quality of interactions on the web versions....