Field Marketing Activities
1. Product Exhibits: Use in-person demonstrations to highlight a product’s attributes and advantages.
2. Campaigns for Sampling: Give out free product samples so that customers may try them out for themselves.
3. Promotions in-store: In order to get customers interested, provide events, promotions, or demos at retail locations.
4. Pop-Up Shops: Establish temporary storefronts to advertise goods and services in busy locations.
5. Marketing via experiences: To emotionally connect consumers and create brand experiences that are memorable and immersive.
6. Event Promotion: To boost the exposure of your business, sponsor or take part in regional gatherings, trade exhibits, and festivals.
7. Street Groups: Use brand advocates or ambassadors to interact with onlookers and hand out promotional materials in busy places.
8. Marketing without a plan: Use eye-catching and nontraditional marketing strategies in unexpected places.
9. Tours for mobile marketing: Take a trip to several sites in a branded car while running ads and interacting with customers.
10. Participation in the Community: Take part in or organize neighborhood gatherings to establish a rapport with locals.