How is Page Authority calculated?
An indicator called Page Authority (PA) was created by Moz to forecast a website’s position in search engine results pages (SERPs). It is determined by a number of methods, like as:
- The quantity and quality of the page’s backlinks. Relative to backlinks from low-quality websites, backlinks from high-quality websites have more weight.
- The trustworthiness of the page’s parent domain. In search engine results pages on highly respected root domains are more likely to rank highly.
- The page’s on-page elements. This covers elements such as header tags, meta descriptions, titles, and keyword use on the page.
Page Authority is not an official ranking factor used in google ranking, but it is a popular indicator used by SEOs to track their progress in the process of ranking at the top. A high Page authority score helps the page to rank a higher in SERPs.
What is Page Authority
Let’s dive into the head-on competition of establishing an online presence. In this article, we are going to talk about the concept of “Page Authority” in Search Engine Optimisation (SEO). The first question that’ll come to your mind might be, “What is Page Authority”. Well, being short and precise we can call it a secret sauce that can push your page to the top of SERPs. So if you are eager to boost your online visibility, attract organic traffic to your website. You’ve landed on the right spot. Let’s uncover this mystic concept of Page Authority.
Table of Content
- What is Page Authority?
- Why is it important?
- How is Page Authority calculated?
- How to Check Page Authority?
- How to increase Page authority?
- Conclusion