How to Create Color Contrast ?

Here is a three step process to create color contrast:-

Step 1: Choose a dominant color

The first step is to choose the dominant color that highlights the most important text/visual in the design. It might be possible that the company you work in or client you are working for might already have a color/brand color in mind. At that case step 1 is already done, but if you yourself have to choose the dominant color, research about what is the meaning of different colors.

For example, blue means trust, security, safety, peace and calmness. Purple means royalty, wealth and rich experience.

Step 2: Creating a palette of three colors

We already got our first color, we need 2 more colors that goes good with the dominant color.

Step 3: Apply the 60/30/10 rule

Now that we have our 3 color palette ready, we can apply those colors to the user interface by the 60 – 30 – 10 rule. This rules basically means that 60% of a particular element in the background, 30% is the main element, and the 10% is the center of the element that we want to highlight or user’s attention.

Advanced Color Theory is the study of using colors to convey an emotion, create a visual effect, or change human perception is known as Color Theory. Color theory is all about using colors to convey the right message. But how can we use color theory to our advantage? And how does color theory correlate with Psychology?

In this article, we will discuss what color theory is, and how it correlates with Psychology, and we will discuss some advanced insights around color theory and psychology that will help you create better designs.