How to Make Brand Design Effective?
The first and the most important thing is to understand what your target audience is and what they want, then you can choose the design directly based on the choice of customers.
Also the visual elements of the brand are also important for creating a good brand image. So, you should create logos, images and other elements in way that they are suitable for all different formats such as mobile, pc, ads etc.
Align visual identity closely to logo design and brand style guide specifications to maintain optimal consistency in future applications.
You can try different colors and design schemes according to different demographics and get feedback from them to understand what your target audience likes.
Hire or work with those designers who have good experience and understanding of the field, you should find those who have previously worked in making successful brand designs.
Allow time upfront for proper design research, creative conceptualization and thoughtful refinement to establish the strongest brand design systems and foundations upon launch.
Provide minor updates in your elements so that it would provide a refreshing feel to your users. You can use graphics to creating the design feel like new, but retain the equity of brand elements such as logo....