Keyword Density
Keyword density refers to the percentage of words on a page that match a target keyword or phrase. For example, if “content marketing” appears 10 times in a 300-word article, the keyword density for that term would be 10/300 = 3.3%. Keyword density is an on-page SEO signal for search engines used to detect relevance and prevent overuse. Experts typically recommend densities between 0.5-3%.
What should your target density be?
- Experts suggest 0.5-3% for primary keywords depending on competition, search volume and site authority in a niche. Long tail variants can be a bit higher. But never above 10%.
- Spreading density evenly across pages with related content prevents issues like over-optimization on just a few pages.
- Tracking and adjusting over time using keyword tracking tools allows seeing what densities earn the best results over time. Expect to refine based on real search data.
Difference Between Keyword Prominence, Proximity & Density
When optimizing a website or blog content for search engines, three vital components come into play – Keyword prominence, Keyword proximity, and Keyword density. Getting these elements right in your content can greatly improve how search engines like Google view and rank your pages for relevant searches. Let’s have a closer look at all three components-keyword prominence, proximity, and density
Table of Content
- Keyword Density
- Keyword Prominence
- Keyword Proximity
- Difference Between Keyword Prominence, Proximity & Density