Necessary Questions to Evaluate a SEO SWOT Analysis
SWOT analysis is done by considering a variety of question and depending on their answer each of them are categorized in the aforementioned four categories. The following types of questions may be asked:
- What keywords rank well for your content currently?
- What closely related content generates good levels of organic traffic and can you transition into it?
- What distinguishes you from your rivals and what makes you better?
- What drives the most organic traffic?
- What SEO strategies do we excel at and have a track record of success?
- What do your rivals excel at more than you in terms of business?
- What kind of material gets little to no traffic right now?
- Which SEO tactics have previously failed to deliver?
- Do you have the skills or budget required to reach your SEO objectives?
- What kind of material could be created that would make a big difference?
- What portions of the website may be improved to operate even better?
- Can we take advantage of any modifications to the search engine results?
- Are search engine results changing in a way that could impact your business? (More ads, new SERP features, etc.)
- Is the industry becoming more competitive in search?
- Are external factors affecting search demand (cost of living crisis)?
- Are any new startups aggressively gathering market share?
10 Steps to Perform/Conduct SWOT Analysis in SEO
SEO SWOT analysis of your website’s SEO on the basis of strengths, weaknesses, opportunities, and threats. SEO SWOT helps you to plan your strategy to meet your goals by maximizing strengths and opportunities. It also gives you the tools and insight to adjust your course during a project to address any weaknesses or threats. In this post, we will discuss the 10 steps required to perform or conduct an SEO SWOT Analysis.
Here’s a concise rundown of every part:
Table of Content
- 1. Identify Your Goals
- 2. Identify Strengths (S)
- 3. Identify Weaknesses (W)
- 4. Identify Opportunities (O)
- 5. Identify Threats (T)
- 6. Conduct a Competitive Analysis
- 7. Develop an Action Plan
- 8. Implementation
- 9. Monitoring and Review
- 10. Regular Updates
- How to Convert SEO SWOT Analysis to Action Plan?
- Necessary Questions to Evaluate a SEO SWOT Analysis
Examining the advantages, disadvantages, opportunities, and dangers associated with your website’s search engine optimization activities is the basis of an SEO SWOT analysis. An explanation of how to conduct an SEO SWOT analysis is provided below: