Performance for Marketplaces
- User Acquisition & Engagement: Track website traffic, user registrations, app downloads, and session duration to understand how you’re attracting and engaging users.
- Liquidity & Conversion: Monitor the ratio of sellers to buyers, transaction volume, and conversion rates to gauge the overall marketplace activity and purchase effectiveness.
- Seller & Buyer Satisfaction: Utilize surveys, reviews, and support tickets to assess seller satisfaction with tools, fees, and support, and buyer satisfaction with product selection, pricing, and delivery.
- Financial Performance: Analyze metrics like gross merchandise volume (GMV), revenue, and customer acquisition cost (CAC) to understand financial health and growth potential.
- Technical Performance: Monitor website uptime, page load speed, and error rates to ensure a smooth user experience and efficient operation.
Marketplace SEO | A Complete Guide
Marketplace SEO is the practice of optimizing your online marketplace for search engines like Google. This helps both buyers find the products they’re looking for and sellers get their products seen by the right audience.
Table of Content
- What Is Marketplace SEO
- Importance Of Marketplace SEO
- Keyword Research and Targeting for Marketplace
- Websites On-Page SEO Optimization for Marketplace Platforms
- Content Marketing Strategies for Marketplace
- Businesses Link Building and Digital PR (Public Relations) for Marketplace Platforms
- Technical SEO Considerations for Marketplace Websites
- Conversion Rate Optimization (CRO) for Marketplace
- Platforms Measuring and Analyzing SEO
- Performance for Marketplaces
- Conclusion