Program Benefits for TikTok
By prioritizing longer videos, TikTok aims to achieve several goals:
- Enhanced user engagement: Studies show users are spending more time-consuming longer content on TikTok. This shift in user behavior can benefit the platform by increasing overall watch time and user engagement.
- Increased ad revenue: Longer videos allow for more ad placements, potentially increasing the platform’s advertising revenue.
- Competition with longer-form platforms: This move can be seen as a strategic step towards competing with platforms like YouTube that offer longer-form content options.
How to Earn from TikTok: Become a Creator and Make Longer Videos
The world of TikTok, known for its short-form video format, is witnessing a significant shift. In a move to incentivize creators and potentially expand its content landscape, TikTok has revamped its monetization program, now named the Creator Rewards Program. This program specifically rewards creators for producing high-quality, original content exceeding one minute in length. This article delves into the details of this program and its implications for both creators and the platform itself.
In Short
- TikTok rewards creators for longer videos (over 1 minute).
- New monetization model offers increased earning potential.
- Creators can experiment with long-form storytelling and tutorials.