Relationships in Marketing Analytics Systems
In Marketing Analytics Systems, entities are interconnected through relationships that define the flow and associations of marketing data. Key relationships include:
Campaign-Customer Relationship
- Many-to-many relationship
- Each campaign can target multiple customers, while each customer may be targeted by multiple campaigns.
Customer-Interaction Relationship:
- One-to-many relationship
- Each customer can have multiple interactions, while each interaction is associated with one customer.
Interaction-Conversion Relationship:
- One-to-one relationship
- Each interaction can lead to one conversion event, while each conversion event corresponds to one interaction.
How to Design Database for Marketing Analytics
In today’s world, where data is super important for businesses, marketing analytics is like the secret sauce for companies. It helps them figure out the best ways to sell their stuff, keep customers interested, and make more money.
But to make all this magic happen, you need a special kind of digital toolbox – a database – that’s built just right for handling all the marketing data. So, let’s break down the basics of making one of these databases for marketing analytics.