Services offered by Wholesalers to Retailers

1. Availability of Goods: The wholesalers make products available for retailers so that retailers can maintain adequate stock of varied commodities to offer consumers a variety of products. When products are available all the time to retailers, they are free from keeping big inventories. 

2. Marketing Support: Wholesalers supports the retailers by undertaking advertisement and other sales promotional activities to induce customers to purchase goods. By this, retailers can focus on selling products and not on marketing and other business activities.

3. Grant of Credit: Wholesalers give credit facilities to their regular customers, which enables the retailers to manage their business with relatively small capital. Retailers often pay the wholesalers after their goods are sold to the end consumers, and by this, they can continue their business with small working capital.

4. Specialized Knowledge: Generally, wholesalers deal in one line of products which makes them specialized in knowing the pulse of the market. They pass on this benefit of specialized knowledge to retailers. 

5. Risk Sharing: Retailers are able to purchase goods from wholesalers in smaller quantities, and by this, they can avoid the risk of shortage, obsolescence, and demand fluctuation in the market. Retailers are small business units that cannot bear heavy risk all alone.

Wholesale Trade refers to buying and selling goods and services in bulk quantities for resale or intermediate use. Wholesalers play the role of middleman between manufacturers and retailers. They extend their support to manufacturers and retailers by making the products available to the retailers by acting as a medium between them and are responsible for providing both time and place utility. Some of the services offered by wholesalers are: