Situations Where Coding is Helpful in SEO
If you are not using any Content Management system like “WordPress” then there will be a huge demand of coding skills to build an optimized SEO friendly blog website with all features of create, read, update and delete articles. Also the layout, design and rendering of website articles and pages need to be kept in mind while developing a blogging application which can be a hefty task and should not compromise with website speed.
Also for hosting these websites you may need to pay more than wordpress websites and in some cases you may even need to pay for databases. But blog websites made from coding have their own advantage. They are highly scalable and owner has full control over it. And you even do not need to pay for anything except server or databases but in wordpress you may need to pay for plugins to attain more features over the platform.
Technical SEO is the process of optimizing your website’s code and structure to improve its crawlability and indexability by search engines. This can involve tasks such as fixing broken links, optimizing your robots.txt file, and creating XML sitemaps.
Structured data or Schema data is a way to tell search engines about a page’s url, published date, time, update date, featured image etc. This can lead to richer search results, such as featured snippets and knowledge panels.
3. Speed Optimization
The page speed indicators like minimizing main thread work, reducing impact of 3rd party code, serve static assets, reduce javascript execution, CLS, LCP, TBT etc. can be better understood by a coder. And with powerful frameworks like Next.js you can serve static HTML pages which are super fast avoiding unnecessary API calls everytime someone visits a page.
Does SEO Require Coding Skills?
No, SEO does not require coding skills, it only needs the basic knowledge of coding as it allows us to better understand how websites work. With some basic coding skills, an SEO can fix broken links, insert schema data, improve website design with CSS, etc. You can still be a good search engine optimizer without prior knowledge of coding, but having a basic understanding of code can give you some advantages.