Step Product Testing and Launch (Pre and Post Launch)
Once the development cycle is complete, the product goes through intense testing process. This phase ensures that the product is upto the mark and is qualifying all the criteria of the initial requirement. After the testing process the launching phase starts, this includes selecting the proper marketing channel and platform to advertise.
Product Marketing
Product marketing is done by selecting the most optimal channel for marketing and branding. It involves creating and executing a plan to generate awareness and demand for the product, as well as educating and nurturing potential customers.
- Product Advertising
- Product Branding
- Product Promotion
- Product Pricing
- Product Go-to-Market Strategy
- Product Market Plan
- Channels of Distribution
A/B Testing and Experimentation
Experimentation and A/B testing are two crucial methods for enhancing product marketing. Comparing two iterations of a website, landing page, email, or other marketing asset to evaluate which one works better is known as A/B testing. Experimentation is evaluating many marketing approaches and techniques to see which ones are most effective for a certain target market.
- A/B Testing
- Elements in A/B testing
- How to perfome A/B testing?
- Practical A/B Testing Examples
After extensive testing the product is ready to be released in the market. Product Launch plays a cruical role in product management, since it is said the “FIRST IMPRESSION IS THE LAST IMPRESSION” so if a product is not launched properly in the market, it can result in low reach of the product.
Learn Product Management | Beginner to Advanced Tutorial
Product management is an all-around process that involves planning, development, launching, marketing, and post-sales improvement of a product and service. Product Management includes the complete lifecycle of the product or service, from idea generation to development of the product to the final launch. The product manager is an entity or a person who is responsible for looking after all these issues and collaborating with different teams, to bring out the best product that fits every need of customers.