Technical aspects

Content-Based On-Page SEO Mistakes

Not optimizing title tags and meta descriptions: These snippets are your elevator pitch to search engines and users. They should be unique, concise, and keyword-rich, accurately reflecting the page’s content. Duplicate or low-quality content: Google penalizes websites with copied or thin content. Focus on creating unique, informative, and valuable content that users will enjoy reading. Keyword stuffing: Overusing keywords unnaturally can hurt your rankings. Instead, integrate them naturally and focus on creating content for humans first. Ignoring user intent: Understanding what users are searching for when using specific keywords is crucial. Tailor your content to answer their questions and fulfill their needs....

Technical aspects

Neglecting mobile-friendliness: With most searches now happening on mobile, having a website that adapts seamlessly to smaller screens is essential. Slow page speed: Visitors won’t wait for sluggish websites. Optimize images, code, and server performance for fast loading times. Broken links and missing alt tags: Ensure all links lead to functioning pages and use descriptive alt tags for images to aid accessibility and SEO. Poor internal linking: Link relevant pages within your website to help users navigate and search engines understand your content structure....

Other pitfalls

Ignoring structured data: This schema markup provides search engines with rich information about your content, potentially improving search results. Not optimizing images: Optimize image file sizes and use relevant filenames and alt tags. Forgetting about page load speed: Slow loading times hurt SEO and user experience. Neglecting local SEO: If your business has a local presence, claim your Google My Business listing and optimize it for local searches....