Tracking User Engagement

Setting Up Firebase Analytics

Analyzing User Engagement Data

With Firebase Analytics set up, we can start tracking user engagement by logging various events and user properties.

Key Engagement Metrics

User Engagement: Measures how long users interact with your app.
Active Users: Tracks the number of users actively using your app.
Retention: Measures how often users return to your app.
Conversion: Tracks actions that lead to a specific goal, such as sign-ups or purchases.

Default Events

Firebase Analytics automatically tracks some default events, such as:

first_open: Triggered when a user opens the app for the first time.
app_open: This event happens when a user opens the app.
screen_view: Triggered when a user views a screen.

Custom Events

To track specific user interactions, you can log custom events. Here’s how to log custom events for different user engagement scenarios.

Example 1: Tracking Button Clicks

Log an event when a user clicks a specific button in our app.

import { logEvent } from "firebase/analytics";

// Log a custom event
logEvent(analytics, 'button_click', {
  button_name: 'subscribe'
});

Example 2: Tracking User Sign-Ups

Log an event when a user signs up for your app.

logEvent(analytics, 'sign_up', {
  method: 'email'
});

Example 3: Tracking In-App Purchases

Log an event when a user makes an in-app purchase.

logEvent(analytics, 'purchase', {
  transaction_id: 'T12345',
  value: 9.99,
  currency: 'USD',
  items: [
    { item_id: 'P123', item_name: 'Product Name', item_category: 'Category' }
  ]
});

Example 4: Tracking Feature Engagement

Log an event when a user engages with a specific feature in your app.

logEvent(analytics, 'feature_engagement', {
  feature_name: 'chat'
});