Types of Business Research

What is Business Research?

Business Research represents a structured approach to collecting appropriate information concerning a firm’s operations to optimize profits and facilitate well-informed decision-making. This process includes acquiring comprehensive data about diverse aspects of business, including market dynamics, consumer trends, and competitive landscapes, to pinpoint opportunities, minimize expenses, and boost overall business efficacy....

Types of Business Research

I. Qualitative Research...

I. Qualitative Research

Qualitative Research is about gathering and studying information that isn’t numbers, like videos, words, or sounds, to grasp ideas, opinions, or experiences. It helps us dig deep into issues or come up with fresh research ideas. Unlike quantitative research, which deals with numbers, qualitative research focuses on understanding things more deeply rather than crushing statistics....

II. Quantitative Research

Quantitative Research constitutes a systematic approach aimed at gathering and analyzing numerical data to quantify social phenomena and generate empirical findings. By employing statistical and mathematical techniques, this method rigorously tests theories and hypotheses concerning individuals’ attitudes and behaviors. It adopts an objective and formal framework, emphasizing the precision and reliability of its outcomes....