Types of Schema Markup

Schema markup offers a wide variety of types to cater to different types of content. Here are some common types of schema markup, each designed for specific content categories:

1. Article Markup

Article schema markup is designed to provide structured information about articles or textual content on webpages. This structured data helps search engines understand the content better, leading to improved presentation in search results. Here’s a deeper look into the Article schema markup:

Key Properties of Article Markup:

1. Headline: The title or headline of the article.
2. Description: A brief summary or description of the article.
3. Author: The name of the author or authors who wrote the article.
4. Date Published: The date when the article was first published.
5. Date Modified: If applicable, the date when the article was last modified.
6. Article Body: The main textual content of the article.
7. Publisher: The entity that published the article, typically the organization or website name.
8. Image: An image associated with the article, such as a featured image.
9. Keywords: Keywords relevant to the article content

This Markup is only used for news articles , sports article and blogs.

2. Product markup

The Product schema markup is designed to provide detailed information about a specific product on an e-commerce website. It helps search engines understand and present relevant details about the product in search results.

Key Properties:

1. Name: The name of the product.
2. Description: A brief description of the product.
3. Image: A high-quality image representing the product.
4. Brand: The brand or manufacturer of the product.
5. SKU (Stock Keeping Unit): A unique identifier for the product.
6. Price: The price of the product.
7. Currency: The currency in which the price is specified.
8. Availability: Indicates whether the product is in stock or out of stock.
9. Aggregate Rating: If applicable, the overall rating of the product based on customer reviews.
10. Review: Individual reviews for the product, including the reviewer’s name and rating.

In this markup google showed product’s rating, price, reviews. This is used by E-Commerce Companies.

3. Review Markup

Review schema markup is designed to provide structured data about reviews, allowing search engines to understand and present review information in a more organized and visually appealing way in search results. Here’s an in-depth look at the key properties and significance of Review schema markup:

Key Properties of Review Markup:

1. Review Item:
   • The specific item being reviewed (e.g., a product, service, place).
   • Identified using the itemReviewed property.
2. Reviewer:
   • The person or entity providing the review.
   • Includes properties such as name, type (Person or Organization), and potentially a URL.
3. Rating:
   • The numerical or star rating given in the review.
   • Utilizes the reviewRating property.
4. Review Date:
   • The date when the review was published.
   • Specified using the datePublished property.
5. Review Body:
   • The main content of the review, providing additional details and opinions.
   • Utilizes the reviewBody property.
6. Publisher:
   • The entity responsible for publishing the review.
   • May include the publisher’s name and potentially a logo.

By incorporating Review schema markup, websites can enhance the visibility and credibility of their reviews in search results, potentially attracting more users and improving the overall user experience.

4. Course Markup

Course schema markup is used to provide structured data about educational courses, making it easier for search engines to understand and display relevant information in search results. Here’s an in-depth look at the key properties and significance of Course schema markup:

Key Properties of Course Markup:

1. Course Name:
   • The title or name of the educational course.
   • Specified using the name property.
2. Description:
   • A brief description outlining the content and objectives of the course.
   • Utilizes the description property.
3. Provider:
   • The organization or entity offering the course.
   • Includes properties such as the provider’s name and potentially a logo.
4. Course Duration:
   • The length of time required to complete the course.
   • Specified using the duration property.
5. Course Prerequisites:
   • Any prerequisites or requirements for enrolling in the course.
   • Utilizes the coursePrerequisites property.
6. Course Workload:
   • Information about the expected workload for the course (e.g., hours per week).
   • Utilizes the timeRequired property.
7. Audience:
   • The intended audience for the course, specifying who the course is designed for.
   • Utilizes the audience property.
8. Course Format:
   • Describes the format of the course, such as online, in-person, or blended.
   • Utilizes the courseMode property.
9. Instructor:
   • Information about the individual or entity instructing the course.
   • Includes properties such as the instructor’s name and potentially a URL.
10. Start Date:
    • The date when the course is scheduled to begin.
    • Utilizes the startDate property.

By incorporating Course schema markup, educational institutions and platforms can enhance the visibility and representation of their courses in search engine results, potentially attracting more learners and providing a better user experience.

5. Organization Markup

Organization schema markup is used to provide structured data about a specific organization, helping search engines understand and display relevant information in search results. Here’s a detailed exploration of the key properties and significance of Organization schema markup:

Key Properties of Organization Markup:

1. Name:
   • The name of the organization.
   • Specified using the name property.
2. Description:
   • A brief description outlining the nature or purpose of the organization.
   • Utilizes the description property.
3. Logo:
   • An image representing the logo of the organization.
   • Includes the logo property with an ImageObject specifying the logo’s URL.
4. Contact Information:
   • Information such as address, phone number, and email associated with the organization.
   • Utilizes properties like address, telephone, and email.
5. Social Media Profiles:
   • Links to the organization’s social media profiles.
   • Includes properties like sameAs with URLs to social media profiles.
6. Founding Date:
   • The date when the organization was founded or established.
   • Utilizes the foundingDate property.
7. Founder:
   • Information about the founder(s) of the organization.
   • Includes properties such as the founder’s name.
8. Contact Points:
   • Additional contact points, specifying different departments or areas of contact within the organization.
   • Utilizes the contactPoint property.
9. Same As:
   • Links to pages or profiles on other platforms that represent the same organization.
   • Utilizes the sameAs property.

By incorporating Organization schema markup, businesses and entities can enhance the visibility and representation of their organization in search engine results, potentially attracting more users and establishing a stronger online presence.

6. Local Business Markup

Local Business schema markup is specifically designed to provide structured data about local businesses, aiding search engines in understanding and presenting relevant information in local search results. Here’s an in-depth exploration of the key properties and significance of Local Business schema markup:

Key Properties of Local Business Markup:

1. Name:
   • The name of the local business.
   • Specified using the name property.
2. Description:
   • A brief description outlining the nature or services of the local business.
   • Utilizes the description property.
3. Address:
   • The physical location of the local business.
   • Utilizes the address property with PostalAddress details.
4. Telephone:
   • The contact telephone number for the local business.
   • Utilizes the telephone property.
5. Opening Hours:
   • Details about the operating hours of the local business.
   • Utilizes the openingHours property.
6. Geo Coordinates:
   • The latitude and longitude of the local business location.
   • Utilizes the geo property with GeoCoordinates details.
7. Logo:
   • An image representing the logo of the local business.
   • Includes the logo property with an ImageObject specifying the logo’s URL.
8. Price Range:
   • Information about the typical price range for the local business.
   • Utilizes the priceRange property.
9. Payment Accepted:
   • Accepted payment methods at the local business.
   • Utilizes the paymentAccepted property.
10. Same As:
    • Links to pages or profiles on other platforms that represent the same local business.
    • Utilizes the sameAs property.

By incorporating Local Business schema markup, businesses with physical locations can enhance their online presence, attract local customers, and provide a more informative and trustworthy user experience in local search results.

Schema Markup also known as Structured data is a vocabulary of tags or microdata that we embed in our HTML code. This helps Search Engine to read and understand the context of content on our website, resulting in increased visibility and traffic on our website.