Types of Storytelling in UX
- Linear Storytelling: This traditional approach follows a time sequence, which dictates how users go through the pre-determined path. It is effective when introduced to onboarding experiences or tutorials so that it ensures an understanding of a product or service by step.
- Branching Narratives: This interactive narrative format lets users make decisions that change the course of events in a story. Branching narratives are used in gamification and decision-based interfaces with the ideas of allowing customized experience based on what a user opts to do.
- Hero’s Journey: The Hero’s Journey is borrowed from storytelling and it entails taking users on a transformational journey. 21 It usually starts with a challenge, moves to an assignment and ends in its conclusion empowering users throughout the process.
The Art of Storytelling in UX: Crafting Compelling Narratives
UX Storytelling is a narrative strategy that makes the process of design more human-centric by making it user-oriented. User personas, real embodiments of fictional people with distinct needs and motions are used by designers to focus on envisioning the design’s audience. Such personas can be considered as guiding stories that dictate design solutions in relation to the alternative paths choices and emotions users may go through while engaging with this said product. Narrative user journeys and scenarios provide the means to document all aspects of what users do, highlighting trouble spots along with areas needing enhancement.