Understanding Search Analytics
One of the most valuable features of Google Search Console is the “Search Analytics” report. It provides insights into how your website is performing in Google’s search results. Here’s how to use it:
- Click on “Performance” in the left sidebar: This will take you to the Search Analytics report.
- Date Range: You can choose the date range to analyze your website’s performance. Start with the default settings, which typically display data for the last 3 months.
- Key Metrics: Focus on the following key metrics
- Total Clicks: The number of clicks your website received from Google search results.
- Total Impressions: The number of times your website appeared in search results.
- Average CTR (Click-Through Rate): The percentage of clicks divided by impressions.
- Average Position: The average ranking of your website in search results.
Image #2: Adding a new Domain Inside New Property
How to Use Google Search Console to Improve SEO
In the vast realm of the internet, standing out can be quite a challenge. Whether you’re running a personal blog or managing a business website, search engine optimization (SEO) is your trusted sidekick in the quest for online visibility. Google Search Console, a free tool provided by the search giant itself, is a superhero’s utility belt for enhancing your SEO efforts.
Important Topics for Google Search Console
- What is the Google Search Console?
- Why Is Google Search Console Important for SEO?
- Getting Started with Google Search Console
- Understanding Search Analytics
- How to use Google Search Console
- Differenciate Between Google Search Console vs. Dedicated Tracking Tools
- How to use Google Search Console to drive more traffic to your site
- Conclusion