Unit 4: Enterprise Growth Strategies
The Enterprise Growth Strategies unit for CBSE Class 11 is crafted to provide students with insights into the various strategies and approaches that entrepreneurs can employ to scale their ventures and achieve sustainable growth.
- Franchising: Concept and types
- Franchising: Advantages and limitations to franchisor and franchisee.
- Mergers and Acquisition: Concept, reasons and types.
- Reasons for mergers and acquisitions
CBSE Class 12 Entrepreneurship Notes
Entrepreneurship encompasses the academic study of the processes, principles, and practices involved in starting, managing, and growing new ventures. It combines insights from various disciplines such as business management, economics, finance, marketing, innovation, and strategy to provide a comprehensive understanding of how entrepreneurial ventures operate. Entrepreneurship as a subject is not only relevant for aspiring entrepreneurs but also for individuals interested in working in startups, corporate innovation, venture capital, or small business management.