What are Animated Logos?

Animated Logos are simply logos that have a creative movement of text or visuals attached to them. They are a combination of typographic and visual elements that together represent an organization, a single person, or a group of people. The purpose of a logo is to give a unique identity to your brand and to make a visual representative of your brand. Animated Logos are a great way of creating a first impression in the minds of the users, it is also a great way to communicate your message to the customer and to build a brand identity.

How to Create an Animated Logo?

First impression is the last impression, when it comes to Digital businesses or businesses with a digital presence, Animated logos are a great way to create that first impression in the mind of the users, it is also a great way to communicate your message to the customer, and to build a brand identity. Animated logos are a combination of typographic, visual elements, and effects that together represent an organization, a single person, or a group of people.

In this article, we will discuss what Animated Logos are. And what is the step-by-step process to design a logo? We will also discuss the best practices for designing animated logos.

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What are Animated Logos?

Animated Logos are simply logos that have a creative movement of text or visuals attached to them. They are a combination of typographic and visual elements that together represent an organization, a single person, or a group of people. The purpose of a logo is to give a unique identity to your brand and to make a visual representative of your brand. Animated Logos are a great way of creating a first impression in the minds of the users, it is also a great way to communicate your message to the customer and to build a brand identity....

How to Design an Animated Logo?

The process of designing a logo can be subdivided into these steps:...

Best Practices

Simplicity: Contrary to popular belief, simpler logos perform better in capturing the user’s attention and are much well taken by the customers, most of the popular brands you see like Apple, Nike, Adidas, HP, etc. all have a simple logo. This retains the logo in the mind of the customers. Originality: One of the most important aspects of designing an animated logo is to have originality in your logo, originality makes your logo unique from others and makes it stand out in the sea of logos. Avoid the generic visuals everybody else is using and come up with an original design. Brand Perception: While designing your animated logo, you must research about the target audience you are designing for and make sure that the brand logo resonates with the work they are doing. Before start designing the Logo, research about the target audience’s demographics and you will get design insights from there. Versatile: Your animated logo design must be versatile, by this we mean that it should be able to work with different backgrounds. This helps when you may be changing themes of your application or your website. For creating a versatile logo, you can simply design your logo and test with in different backgrounds and iterate of the basis of the results, User feedback and iterating: The first iteration of your animated logo may not be perfect but taking feedback from the users can provide valuable insights about the logo design and what things should be improved. In order to continuously improve the Logo we have to that user feedback and iterate our design....

Conclusion

Animated Logos are combination of typographic, visual elements along with some animated effects that together represent a business organization, a single person or a group of people. Having is logo has now become an industry standard not just for digital businesses but for any business with an online presence. But logos are a double edged swords, while a good logo creates a lasting impression in the mind of the customer and can help you build a brand, and poorly designed logo can also harm your brand. Follow the points we discussed in the article in order to design a professional animated logo....