What is a Keyword?
Keywords play a very important role in SEO. Keywords are basically those words or phrases that summarize or describe the content of your webpage. Keywords are used in various contexts, such as search engine optimization (SEO), advertisement, and content categorization.
Example: If you have a blogging website where you explain digital marketing, you can boost your search engine ranking by incorporating relevant keywords such as “digital marketing” and “marketing” that effectively summarize the main theme of your website. This way, when users search for these keywords, your website will appear at the top of the search results.
What is Keyword Optimization in SEO?
Keyword optimization (also known as keyword SEO) is defined as the process of increasing the relevance of a web page’s content to a given search query. It is achieved by strategically selecting and using particular keywords or phrases within the digital environment to enhance any website’s visibility and ranking on search engine results pages.
Keyword optimization is the most basic process in SEO because it aims to serve the most relevant information to its users. They are chosen in such a way that they should drive the right traffic to their sites. Keywords must be clear to search engine algorithms what content your website has and which query should yield it as a top result.
Note: By optimizing your keywords, you gain insights into your audience as well as estimate the size of your market pool. So, strike the right balance between keyword use and optimization to stay ahead of the game!