What is Agricultural Marketing?

What is Agricultural Marketing?

The agricultural sector is the backbone of the Indian economy and contributes significantly to the country’s Gross Domestic Product (GDP). The agricultural sector is also the primary source of livelihood for a significant portion of the population. In recent years, the Indian government has taken several measures to improve the agricultural sector and increase its competitiveness in the global market. The agricultural marketing system is one of the critical aspects of the agricultural sector’s growth and development. Agricultural Marketing refers to the process of assembling, storing, processing, transporting, packaging, grading, and distributing different agricultural commodities across the country....

Problems faced by Farmers

The farmers used to face a number of problems. Some of them are as follows:...

Measures to Improve the Agricultural Marketing System

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Benefits gained by farmers from Cooperative Marketing

As the farmers sell their produce together through one agency, Cooperative Marketing improved the bargaining power of farmers. Cooperative Marketing Societies also provide farmers with credit whenever they have immediate cash requirements. The Cooperative Societies often have storage facilities through which instead of selling their produce in a hurry, the farmers can wait for better prices and then sell their produce. Cooperative Marketing System also provides the facility of bulk transportation at a cheaper price....

Defects of Agricultural Marketing in India

Agricultural marketing in India faces several challenges and defects, which hamper the growth of the agricultural sector and the well-being of farmers. Some of the significant defects of agricultural marketing in India are as follows:...

Alternate Marketing Channels

In recent years, alternative marketing channels such as farmers’ markets and alliances with national and multinational companies have emerged as viable options for farmers. These alternative channels provide farmers with a direct link to consumers, eliminating middlemen and ensuring a fair price for their produce....