What is Digital Marketing?

Digital Marketing is a form of marketing that uses online platforms and digital technologies to reach the target audience. For this, the organisations leverages social media, internet, search engines, mobile apps, email, and other digital channels. It is a two-way communication marketing approach and allows the organisation and audience to interact with each other, engage properly, and provide feedback and/or suggestions. Digital Marketing offers the organisation with numerous tools and techniques to target specific audience, measure their campaign performance, and optimise strategies.

Features of Digital Marketing:

• Two-way Communication: With digital marketing, organisations can interact with their audience, allow them to provide feedback and comments, and engage with the properly.
• Online Channels: It uses online channels like websites, email, social media platforms, mobile apps, search engines, etc.
• Multimedia Content: It uses multimedia content like images, videos, infographics, etc., for user engagement across different online platforms.
• Cost: As compared to traditional marketing, digital marketing can be more cost-effective. It is because digital marketing usually include low overhead cost and has more advertising options.

Traditional Marketing and Digital Marketing are two different approaches to marketing that aim at achieving similar goals; i.e., promoting goods and services, and reaching the target audience. Traditional Marketing is a marketing approach that uses conventional methods to promote goods and services; however, Digital Marketing uses online platforms and digital technologies to promote goods and services.