What is Group Polarisation?
Group polarisation is a concept in social psychology that refers to the tendency for groups to make decisions or form opinions that are more extreme or polarised than the initial inclinations of their members. When individuals in a group with similar beliefs or attitudes come together to discuss a topic, the group’s collective opinion tends to become more firmly entrenched in the direction of their pre-existing views. This occurs due to the reinforcement of shared beliefs and the desire for individuals to fit in and conform to the group’s prevailing attitude during discussion.