What is Marketing?

Marketing as a discipline includes all the activities a business does to attract clients and sustain relationships with them. Every step taken to get a commodity or service from the business to the consumer is considered a part of marketing. Reaching those customers involves determining the needs of the market, creating goods or services to fill those needs, figuring out who is most likely to buy them, marketing those goods or services, and distributing them through the best channels. Simply said, marketing is about knowing what your clients are seeking and utilising that knowledge to grow the firm.

Dr. Philip Kotler defines marketing as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”

Marketing refers to the set of activities associated with recognizing and predicting consumer requirements, followed by an effort to profitably address these needs. The most important part of every business is marketing, which includes tasks like creating product descriptions, building website pages, enhancing customer service, identifying market and business sectors, and carrying out market research. Marketing involves techniques that support a company’s expansion.