What is Product Planning?
Product planning, or product management planning, is the iterative process of establishing, refining, working toward, and measuring the key outcomes your product creates for your customers and business. Product planning includes every internally focused choice, action, and job required to create a successful product. Put another way, it includes all of the tasks you must complete that have an impact on the final outcome.
Product Planning | Introduction, Purpose, Importance and Steps
Product planning is a crucial aspect of product management, encompassing the strategic and tactical activities involved in developing and bringing a product to market successfully. It involves a systematic approach to defining, refining, and aligning the product’s features and characteristics with the needs of the target market. This article explores the nuances of product planning, its purpose, steps involved, and the benefits it offers to organizations. Additionally, we’ll search into a comparison between product plans and go-to-market plans, strategies for effective product planning, and the importance of regular revision.
Table of Content
- What is Product Planning?
- Product Plan vs. Go-to-Market Plan:
- Purpose of Product Planning:
- Importance of Product Planning:
- Steps of Product Planning:
- Why One Should Regularly Revise Their Product Planning:
- Strategy for Best Product Planning:
- Benefits of Product Planning:
- Example of Product Planning:
- Conclusion: