What is the History of the Kano Model?
The Kano Model was developed by Professor Noriaki Kano in the 1980s. Noriaki Kano, a Japanese professor of quality management, introduced the model in his article titled “Attractive Quality and Must-be Quality,” which was published in the Japanese magazine “Nikkei Business” in 1984. The model was later popularized in the English-speaking world through its inclusion in the Harvard Business Review in 1986.
The Kano Model was initially created to provide a more nuanced understanding of customer satisfaction and product development. Professor Kano sought to go beyond traditional methods of measuring customer satisfaction, which often focused solely on meeting or exceeding customer expectations. The model was designed to capture the dynamic and evolving nature of customer preferences.
Kano Model | Introduction, Working, and Benefits
Kano Model is a method for ranking features on a product roadmap according to how probable they are to satisfy customers. Product teams can assess if it makes strategic sense to add a high-satisfaction feature to the roadmap by comparing its implementation costs to those of the feature.
The Kano Model in product management is a valuable device that may assist businesses in perceiving, prioritizing, and delivering the capabilities that surely retain their customers. This this article, we will delve into the Kano Model, overlaying its introduction, creation, operating principles, characteristic categories, implementation eventualities, benefits, and actual-world examples.
Kano Model | Introduction, Working, and Benefits
Table of Content
- What is the Kano Model?
- What is the History of the Kano Model?
- How Does the Kano Model Work?
- What are the Kano Model Feature Categories?
- When Should You Use the Kano Model?
- Benefits of the Kano Model
- Examples of Kano Model
- Conclusion : Kano Model
- Kano Model: FAQs