Why is UCD Important?
User-centered design is an approach that is important for all, not just the designer.
- For users, it is a chance to check whether a product can solve their problem and get them what they need.
- For designers, it is an approach that is used to put the user front and center, understand users’ requirements, and work on a product to fulfill user needs.
- For developers, it determines the success or failure of the product based on how users are interacting with the app.
- For the product, it determines the product’s market value based on metrics like conversion rates impressions, etc.
- For stakeholders, UCD saves time, cost, and effort.
User Centred Design Process – ISO Standard Guide
UCD and UX are the two most common and confusing words. Designing for users is critical for the success of the app as well as the brand. UX stands for User Experience and UCD stands for User-Centered Design. UX is when designers design for the overall user experience of an app, whereas UCD is the approach that designers take while working for UX.
Imagine you want to bake the perfect cake for your friend’s birthday. To do that, you wouldn’t just throw random ingredients together and hope for the best. Instead, you’d follow a recipe, taste the batter along the way, and adjust it until it’s just right. In the same way, UCD is a method for creating products, like websites or apps, that people love to use.