Why Sustainable Design?

The need of Sustainable Design can be understood under following points:

1. Brand Perception

• With more and more customers becoming aware about the impact of the products on the environment and with issues like climate changes becoming mainstream, Sustainable Design is a great tool for improving the Brand Perception on the eyes of the customer.

2. Saves Resources

• Sustainable Design not only reduces the waste generate and optimizes the raw materials taken, it also has a huge positive impact on the unit economics of the organization in the longer run. For example, with less waste products generated, the inventory cost and logistics cost to store and dump waste decreases.

3. Long term Sustainability

• Sustainable Design helps in the longer term sustainability of the product and makes it future proof. Also since the design is optimized for Sustainability, it eats up lesser resources hence works better in the longer term with the same amount of resources.

4. Environment Friendly

• At its core, Sustainable Design enables the product be it physical or digital, Environment Friendly where the product reduces the harm that may be done to the environment and maximizes the positive impacts of the product on the environment.

5. Moral Responsibility

• One very important ways to answer the question “Why Sustainable Design?” is the fact that whatever we have that makes our life better and easier is due to earth and our environment so we do hold a moral responsibility towards making this environment a bit better than we got it.

In the day and age of environmental awareness, customers have become more environmentally conscious and a survey shows the design industry is also moving this way. Product designers are now focusing more on sustainable design, most importantly since the market is moving towards sustainable and environment-friendly products, there is a growing demand for designers with good knowledge of sustainable design for designing these physical and digital designs. In this article, we will discuss what sustainable design is and why you as a designer be aware of it.