YouTube SEO Tips

Pick your keywords wisely

SEO results are getting tougher every month. With new goods, services, and competitors, everyone is trying to get to the top. Therefore, it is very important to find ways to make yourself and your service more diverse. After doing keyword research, choose keywords that can get you a lot of traffic but aren’t too competitive unless you can beat the really competitive terms.

You can use the same keyword research tools you’d use for PPC or SEO, like

1. WordStream’s Free Keyword Tool
2. Google Keyword Planner.
3. Moz or Semrush.
4. Google search—search suggest, people also ask, related searches, and more

Use keywords in your video title

First, find out what your community wants. Most searches are for information, business, directions, or to make a purchase. Your video must fit with what people are looking for so it shows up in search results.

Secondly, know WHY you want to make a YouTube video and which you want to watch it. Put the name of the thing in the title and description of a video review. A lot of YouTube channels skip this step, which hurts their search results.

Include the keyword in your video file

Simple. However, YouTube may use this to rank your video in search results. If the file name you submit contains the desired term, your video will rank higher and acquire more search volume.

The filename appears when uploading a video. Before uploading, edit your file name to ensure YouTube finds the video relevant!

Optimize your YouTube video description

Translations boost YouTube SEO and viewership like English captions. YouTube is global. The U.S. accounts for 16.4% of YouTube’s traffic, and over 2 billion people watch monthly.

Subtitles let non-native English speakers watch your videos. Once search engines index your translated caption files, your video will appear in language-specific results. It helps YouTube SEO because non-English terms have less competition.

Write a keyword-optimized title, description, and tags

After choosing a good keyword, optimize your video’s text. If you make cosmetics tutorial videos, optimize the title, description, and tags for “makeup tutorial.”

After researching and choosing keywords, naturally combine them into the following fields:

1. Title:

Fits 100 characters but truncates at 70, so put your keywords and most relevant information first. Click-worthy language includes “how-to,” “advice,” “tips,” and numbered lists. Example:

“7 Tips to Increase Video Subscription Rates.”

2. Meta-Description:

Fits 5,000 characters but truncates at 120 on some devices. More than half of shoppers are affected by product videos. Thus, e-commerce sites must link to their products. Please include https://, else it won’t click.

3. Tags:

About 500 characters, but avoid overdoing it. Double quotes (“) surround phrases to match long-tail keyword phrases in your video. Instead of “makeup” and “tutorial,” tag your video “makeup tutorial.” Always tag in order of priority, like a user.

Offer subtitles in multiple languages

Subtitles and closed captions are the final YouTube search tips. Video subtitles convey video dialogue to viewers who don’t speak the language, while closed captions capture audio.

Like transcripts, subtitles and closed-caption files contain video’s text. For accuracy with speech or other visuals, the file will contain timing codes for each text segment to be shown in the film. A video transcript can be found by search engines like a blog. The video upload screen lets you choose a file and language. Lots of decent guides exist for creating SRT files for videos.

Customize your thumbnail image

Thumbnails can help or hurt your YouTube videos. Everyone notices them right away when they look at YouTube search results. It can have a big effect on your YouTube score if the thumbnail is good. Make something that stands out and gets people’s attention so that nobody misses your video. For instance, these thumbnails are just screenshots from the video, so they probably aren’t the best way to get people’s attention.

Select a video category

Under “Advanced settings,” you can put a video into a category after you’ve uploaded it. You can put your YouTube video in a playlist with other videos that are similar to it by choosing a topic. It will help it get seen by more people who are like your audience.

It could be more difficult than it seems. Indeed, it is necessary to complete a thorough process in order to identify the correct group for each video. Respond to questions such as

• The best creators in this area are listed below. In what ways do they stand out, and what do they do well?
• There may be similarities between the viewers of similar channels in the same group.
• Does the quality of the production, the length, or the format of the videos in the same group overlap?

Add YouTube cards and end screens

YouTube cards are preformatted notifications that stimulate video interaction. Once configured, cards display in the upper right of your videos for clicks and exploration. Cards are great for ranking because YouTube wants to keep viewers on.

Videos allow five card additions. Cards can encourage viewers to view another channel, donate to a foundation, or crowdfund. Video end screens tell viewers what to do next. Cards and end screens can improve the viewer experience and influence them to watch another video or act after that.

Host live Q&A sessions

Modern customers expect and want to connect with brands in a human way. Live Q&As are a great way to do that. Additionally, live Q&As:

• Encourage a lot of interaction
• Increase the total time spent watching
• Increase exchanges like likes, subscriptions, and more
• Help people feel heard and valued

Q&As combine brand-to-customer intimacy with group events to engage people. In Late 2022, YouTube implemented Live Q&A, making productive, structured live streams easier than ever. To maximize viewer experience, use it during live broadcasting. Starting a session by pinning a prompt to the top of the live chat simplifies question submission. Gradually pin questions to show your audience which one you’re answering. It makes the chat easier for long-term participants and beginners to join and learn.

Create a playlist for related videos

Approximately 62% of YouTube subscribers return daily. Also, 37% of young adults binge-watch there. Easy binge-watching boosts YouTube SEO. Divide your uploads into thematic playlists to help users find and appreciate your channel’s great content. Strategize playlist titles, descriptions, and videos with keywords. Beware of wide playlist themes. Try to avoid “how-to” playlists with workout, food, and fashion videos. Select films with a common theme for your playlist.

Track your analytics

Analytics alone can show if your YouTube SEO campaign is working. Metrics may show you where your videos excel and need work. YouTube has many analytics reports for performance tracking.

Analytics can be tracked, but YouTubers need to know these:

1. Watching Time:

Watch time is how long people viewed your videos. YouTube prioritizes high-watch-time videos and channels in search results as engagement indicators.

2. Time to finish:

After seeing your video on their homepage, suggestion area, or trending section, the impressions clickthrough rate determines viewership. After launching your video, impression clickthrough rates rise and fall, but they may improve your thumbnails.

3. Card clickthrough rate

While watching your video, cards display preformatted calls to action. Clickthrough rates can optimize card CTAs, timing, duration, and location.

4. Unique Watchers:

Number of unique visitors who watch your videos over time. It measures audience size and engagement.

5. Sources of traffic:

The Traffic Sources report shows how people found your videos and which platforms they are most interested in. The sites where you post a video can help you promote it more.

6. Growth in subscribers:

With the YouTube members Report, you can see which videos, places, and times gained and lost members. It could help you figure out what your users are interested in and where to find new ones.

SEO in content is a common term we all have heard about. The significance of SEO is not hidden. SEO is an important aspect of YouTube since it is the second most popular search engine in the world. Improving the quality of your videos, titles, and descriptions can help you reach more people, create brand awareness, and boost sales.